McLaren Automotive reveals Project Viva by MSO

Ahead of the upcoming Las Vegas Grand Prix, McLaren Automotive has revealed Project Viva a one-of-one 750S designed and created by McLaren Special Operations (MSO), the brand’s bespoke division responsible for personalisation and one-off commissions. 

Inspired by the energy and spectacle of Las Vegas, Project Viva celebrates the shared spirit of innovation, ambition and performance that defines both McLaren and the city itself. Designed and crafted by MSO, it stands as a creative showcase of the division’s ability to translate emotion and place into design through intricate, hand-painted craftsmanship. 

Through this commission, the McLaren 750S becomes a testament to MSO’s full capabilities – demonstrating how McLaren’s bespoke division transforms a client’s creative inspiration into automotive artistry. 

Reimagining the ‘City of Lights’ through a monochrome lens, Project Viva takes a deliberately unexpected approach in a place defined by neon and colour – expressing McLaren’s philosophy of challenging convention.  

Rather than recreating the glow and spectacle through colour, MSO translates Las Vegas’ rhythm, architecture and atmosphere through hand-painted monochrome linework. The ‘Sketch in Motion’ livery captures the movement and character of the city – from iconic signage and skyline landmarks to its ties with music and performance – each element contributing to a wider narrative that also weaves in McLaren’s racing and design heritage. 

MSO’s bespoke paints featured on Project Viva include Muriwai White – seen on the shutters and doors within the Muriwai House motif – and Vegas Nights, a new MSO colour developed exclusively for this commission. The deep black finish is infused with subtle flecks of cyan, magenta and green, designed to capture the neon glow of Las Vegas after dark. Every sketch, colour and texture is created with intent, forming the foundation of a story told through design – exemplifying how MSO builds around ideas and inspiration rather than aesthetics alone. 

Adding a personal touch, McLaren Formula 1 Team drivers Lando Norris and Oscar Piastri contributed their own hand-applied details to the design – including the addition of the team’s tenth Constructors’ World Championship star on the rear bumper, celebrating its recent win, alongside signature lines and individual sketches – further celebrating McLaren Racing’s commitment to high performance both on and off the track. 

“Project Viva captures what McLaren Special Operations is all about – pushing beyond convention to create something truly personal. It’s where craft meets character, and where any inspiration can become a story told through design. Every commission we create is a fusion of vision and skill, resulting in a car that authentically expresses the inspiration behind it. Whether born from brand storytelling or a client’s own passion, MSO exists to turn ideas into something unique and meaningful.”
Jonathan Simms, Director of McLaren Special Operations (MSO) 

The McLaren 750S Project Viva will be on display at the McLaren Experience Centre within the Wynn Las Vegas Hotel from 13–20 November, ahead of the Las Vegas Grand Prix – a showcase of McLaren Automotive’s design excellence and the full breadth of capabilities available to McLaren Special Operations clients. 

McLaren 750S Project Viva