Introducing Toyota’s Bold New Side-by-Side Concept, the Scion 01

SCION 01 Concept Toyota SEMA 2025 Hi Res 1
Rugged camo off-road vehicle with oversized tires on grassy hill under clear blue sky.
SCION 01 Concept Toyota SEMA 2025 Hi Res 1
Rugged camo off-road vehicle with oversized tires on grassy hill under clear blue sky.
Off-road buggy kicking up dust on a dirt track in a forested area.

Toyota has unveiled a new off-road concept under the iconic Scion name, celebrated for its legacy as a creative test bed and symbol of experimentation. The Scion 01 Concept is an engineering exercise that boldly reimagines a side-by-side, all-terrain vehicle designed for the ultimate outdoor adventure experience. This project was spearheaded by North American Toyota engineers with a passion for off-roading, resulting in a high-output turbocharged hybrid setup that blends Toyota’s legendary durability with Scion’s experimental DNA to imagine new possibilities for exploration, performance, and design.

“The Scion 01 Concept is about taking what we do best at Toyota and blending it with the passions that drive us,” said Don Federico, chief engineer and vice president of Vehicle Performance Development. “It’s the intersection of advanced performance and our deep enthusiasm for adventure. By bringing those worlds together in a side-by-side format, we’re exploring how Toyota performance can live in entirely new spaces — and inspire a new generation of enthusiasts to get out and go.”

Capitalizing on Toyota’s off-road performance heritage, the Scion 01 Concept represents a new vision for enthusiasts who crave adrenaline, innovation, and connection with the outdoors. Powered by Toyota’s High-Output, Turbocharged Four-Cylinder Hybrid powertrain, the Scion 01 Concept combines thrilling performance with exceptional efficiency. The hybrid engine is derived from Toyota’s truck lineup and delivers over 300 horsepower while also offering a groundbreaking Silent Mode, which allows you to use EV power to glide through trails in serenity, fully immersed in nature’s beauty.

Purpose-built from the ground up, the concept can tackle a variety of challenging off-roading scenarios including high-speed racing, rugged trail running, and technical rock crawling. With exceptional suspension articulation, balanced track width, and a nimble footprint for tight trails, the Scion 01 Concept aims to surpass current SXS products in power, capability, and range.

In a nod to Toyota’s commitment to safety and durability, the concept also incorporates a first-of-its-kind FIA-compliant cage, developed directly by Toyota and compatible with SCORE and FIA racing standards. Complementing this race-ready structure, the concept leverages proven Toyota driveline, suspension, and brake components—strategically selected for reliability in extreme conditions.

The Scion 01 Concept was thoughtfully designed by Toyota’s USA based CALTY design team, bringing a unique blend of innovation and craftsmanship to the concept. From high-speed dunes to multi-day trail adventures, the concept showcases a vision of where performance, efficiency, and adventure meet in one incredible off-road package.

The Scion 01 Concept will be featured in the Toyota booth at the 2025 SEMA Show, underscoring Toyota’s commitment to innovation across every lifestyle and terrain. As part of Toyota’s portfolio approach to mobility, the off-road concept depicts how hybrid technology can elevate performance, efficiency, and adventure — giving enthusiasts new ways to explore while supporting Toyota’s broader vision for a sustainable, performance-driven future.

The Scion 01 is a special concept vehicle and is not available for sale.

Toyota Scion 01 Concept

Camouflage off-road vehicle in field with rugged tires and rooftop light bar.
Close-up of a vehicle suspension coil spring in grey.
Rear view of camouflage-patterned vehicle with rugged bumper and red chassis bar.
Red and black racing seats with harnesses inside off-road vehicle.
Off-road vehicle with digital camouflage on grassy hill under blue sky.
Close-up of motorcycle engine components and suspension in a dark workshop.
Rear view of rugged off-road vehicle with large tires and exhaust in workshop.
Close-up of a rugged vehicle grille and bumper in a workshop.
Camouflaged off-road vehicle with large tires in a spacious indoor facility.
Off-road buggy with large tires and camouflage pattern in a spacious studio.
Off-road buggy with camouflage pattern and rugged tires indoors.
Close-up of an off-road vehicle interior with red seats and grey frame.
Off-road buggy kicking up dust in a rural field, rugged vehicle with camouflage pattern.

Jarrod Partridge

Jarrod Partridge is the founder of Motoring Chronicle and an FIA accredited journalist with over 30 years of experience following motorsport and the global automotive industry. A member of the AIPS International Sports Press Association, Jarrod has covered Formula 1 races and automotive events at venues around the world, bringing first-hand insight to every race report, car review, and industry analysis he writes. His work spans the full breadth of motoring — from the latest EV launches and road car reviews to the cutting edge of motorsport competition.

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