Genesis GV90 Flagship SUV Revealed With 657 Horsepower and Hidden Coach Doors

Genesis has revealed its first full-size flagship SUV, the GV90, a seven-seat electric SUV that arrives in two versions and packs 657 horsepower, a 123.5 kWh battery and a genuine industry first: a roof airbag built to protect occupants in a rollover.

The automaker unveiled the GV90 in San Francisco on August 19, alongside a more exclusive Neolun trim that swaps in outward-swinging rear coach doors and a four-seat VIP cabin layout. Genesis has not yet confirmed US pricing or an on-sale date for either version.

A Flagship Aimed at the Top of the Luxury SUV Market

The GV90 lands in a class occupied by the Cadillac Escalade IQ, Mercedes-Benz EQS SUV and Range Rover, and Genesis has loaded the standard specification accordingly. Buyers get a choice between the standard GV90, with conventional doors, and the GV90 Neolun, which adds a set of hidden B-pillar coach doors Genesis calls the Neolun Arch Gate.

On the Neolun, the front and rear doors open in unison and face each other, using a dual-motion hinge that slides the rear door outward before rotating it open. Genesis says the design gives rear passengers a wider path in and out of the cabin than a conventional door allows. To make up for losing the structural B-pillar, engineers added dual high-strength steel beams where the doors meet the body and built a reinforced roll cage into the passenger compartment using steel tubes and structural foam, aiming for crash protection equal to a car with a conventional pillar.

The GV90 is a production version of the Neolun concept Genesis showed in 2024, and it arrives as the brand pushes into the segment above its existing GV80 and Electrified GV70 SUVs.

657 Horsepower and an Estimated 310-Mile Range

Underneath, the GV90 rides on the eMP platform, an architecture Genesis has reserved for its flagship models. A 123.5 kWh battery, the largest fitted to any Hyundai Motor Group electric vehicle to date, drives a dual-motor setup producing 322 horsepower at the front and 335 horsepower at the rear for a combined 657 horsepower and 590 lb-ft of torque.

Genesis estimates a range of around 310 miles for the seven-seat GV90 on a single charge, based on internal testing rather than an EPA rating. On a 350 kW fast charger, the battery can go from 10 to 80 percent in 22 minutes. A dual electronic limited-slip differential, fitted to both the front and rear motors, sends power to individual wheels for grip in corners and on wet or snowy roads, while multi-chamber air suspension adjusts ride height and stiffness to match the road. Rear-wheel steering, which turns the back wheels up to five degrees, shrinks the turning circle to roughly that of a mid-size sedan, a detail aimed squarely at anyone who has tried to park a full-size SUV in a tight garage or city street.

12 Airbags, Including a World-First Roof Airbag

Genesis built the GV90 around a 12-airbag system, the centerpiece of which is a roof airbag that has not appeared on any production vehicle before. In a rollover, it deploys across the entire roof glass to stop occupants from being ejected and to cushion any contact with the roof itself.

Passenger seats get dual-depth airbags that respond differently depending on how a person is sitting, plus airbags built into the seat cushions to stop occupants sliding underneath their seatbelt in a crash. Curtain airbags now extend to the third row, and the side airbags for the first two rows, along with the driver’s knee airbag, are larger than on earlier Genesis models. An in-cabin monitoring system tracks who is sitting where and adjusts airbag and seatbelt behavior accordingly, and it flags anyone who isn’t buckled in correctly.

Genesis also reinforced the battery’s protection, adding a slider structure ahead of the pack that redirects the motor and subframe underneath the car in a frontal crash rather than into the battery itself, along with thermal runaway protection designed to stop heat spreading between individual cells. A cloud-based battery management system runs diagnostics in the background and warns the driver if it detects an abnormality.

A Cabin Built Around Screens, Voice Control and Massage Seats

Inside, the GV90 drops the start button entirely. Pulling the door handle powers up the car and closes the door automatically; pressing the brake pedal starts it. A pop-up center display, 23.6 inches in normal driving, rises and grows to 24.6 inches when the car is parked, and a 25-inch head-up display shows speed, route guidance and driver-assistance information across a wide projection in front of the driver.

The infotainment system, called Pleos Connect, runs on Android Automotive and supports third-party apps through a Genesis app store, alongside an onboard AI voice assistant called Gleo AI that handles natural spoken requests. Sound comes from a 25-speaker Bang & Olufsen system with Dolby Atmos, and the front seats include 15 individual air cells for a massage function. A metal-coated heated windshield, a first for Hyundai Motor Group, clears frost and condensation without leaning on the climate control system.

The range-topping GV90 Neolun Executive Suite seats four and adds a real wood veneer floor in the second row, a partition separating passengers from the cargo area for extra quiet, privacy blinds and a smart glass roof that can be tinted across six separate zones. Genesis is also offering a limited GV90 Neolun First Edition with two-tone paint, wool cashmere trim and unique badging, available in three color combinations for what the brand describes as its most exclusive customers.

Size, Colors and What’s Still Missing

At 208.1 inches long and riding on a 127.8-inch wheelbase, the GV90 is the largest model Genesis has built, and it’s offered in 16 exterior colors with wheels up to 24 inches. What’s missing from the reveal is a price. Genesis has confirmed the GV90 and GV90 Neolun as production models but hasn’t said what either will cost or when American buyers can start ordering one, the two details buyers will want most once the flagship SUV moves from unveiling to dealer lots.

Genesis Executive Chair Euisun Chung called the GV90 a statement about where the brand is heading. “GV90 is not simply a new vehicle, but a new vision for luxury mobility that brings together inspiring design, AI-powered software and connectivity, and industry-leading safety,” he said. “Technology alone does not create luxury, and design alone does not define luxury. The value of innovation lies in transforming the customer experience in intelligent and intuitive ways to improve people’s lives.”

Luc Donckerwolke, President and Chief Creative Officer of Hyundai Motor Group, described the exterior as deliberately restrained, drawing on traditional Korean moon jar pottery for its shape. “GV90 is the embodiment of The Ultimate Majestic Presence, Genesis’ belief that true luxury is revealed not through addition, but through reduction, until only the essential remains,” Donckerwolke said.

Genesis Motor America president and CEO José Muñoz pointed to the brand’s growth as context for the launch. “Today marks a landmark arrival for Genesis and for the future of luxury mobility,” Muñoz said. “In less than eight years, Genesis became the fastest luxury brand ever to reach one million sales, built on distinctive design, class-leading innovation, and a relentless focus on our customers.”