From Coastal Luxury to Marble Hills: Esperienza Terra Versilia [Photo Gallery]

From Coastal Luxury to Marble Hills: Esperienza Terra Versilia (image courtesy Lamborghini)
From Coastal Luxury to Marble Hills: Esperienza Terra Versilia (image courtesy Lamborghini)
From Coastal Luxury to Marble Hills: Esperienza Terra Versilia (image courtesy Lamborghini)
From Coastal Luxury to Marble Hills: Esperienza Terra Versilia (image courtesy Lamborghini)

Automobili Lamborghini showcased dynamically the new Urus SE for the first time to customers at the Esperienza Terra Versilia, an exclusive ten-day event designed in the iconic Forte Dei Marmi. This immersive journey through the stunning Tuscan landscape guided participants on thrilling drives and off-road adventures. Each day unfolded with exhilarating test drives across Tuscany’s famed marble hills and olive groves, culminating in an off-road ascent through Carrara’s marble quarries, presenting participants with the most breathtaking views of Tuscany’s famed marble valley.

With the Esperienza Terra Versilia, we wanted to merge the luxury and performance of Lamborghini with the untamed beauty of Tuscany,” said Federico Foschini, Lamborghini’s Chief Marketing and Sales Officer. “The Urus SE, our first plug-in hybrid Super SUV, is a testament to Lamborghini’s commitment to pioneering a future where electrification enhances the power and performance our clients expect. It’s fitting to launch this new model in such a unique setting, inviting our guests to experience the Urus SE’s versatility across some of Italy’s most spectacular landscapes.”

The Esperienza Terra Versilia took place over ten days, offering each group of participants an unmatched Lamborghini journey. Starting at the prestigious hotel Principe in the upscale coastal town of Forte Dei Marmi, participants embarked on driving routes through the rolling hills and winding roads of Tuscany. Routes were carefully crafted to highlight the Urus SE’s capabilities, from high-speed cruising on scenic roads to exciting off-road challenges.

Participants experienced a range of dynamic environments, including mud tracks, gravel drifting courses, and the exhilarating challenge of driving up the marble quarry service roads. Arriving at the summit, drivers were rewarded with panoramic views over the Carrara marble valley, known worldwide for producing the finest Italian marble, used by Renaissance artists and modern architects alike.

The event also took the participants on culinary experiences. During the welcome dinner at the eco-responsible farm Paradis Agricole including a clay artist sculpted the Urus SE in front of the group. The lunch, during the driving day, was served inside the Franchi Umberto Marmi marble exhibition in Carrara dedicated to the beauty of this natural stone, among the most outstanding marble sculptures imaginable. The farewell dinner was served at the Maitò, historic beach-front restaurant at Forte Dei Marmi, where the participants could enjoy once more the Tuscan food, and – after a full day of driving the Urus SE – some great Tuscan wine.

The Lamborghini Urus SE is a marvel of engineering, marking Lamborghini’s step into hybrid technology while retaining the thrilling performance expected from the brand. The Urus SE is equipped with a sophisticated plug-in hybrid system, combining Lamborghini’s powerful V8 engine with electric motor assistance to deliver an impressive 800 CV. This hybrid powertrain allows for rapid acceleration and unmatched efficiency, blending the best of combustion and electric power to offer the versatility suited for urban environments and high-adrenaline adventures alike.

With this state-of-the-art SUV, Lamborghini has enhanced the driving experience by incorporating a lightweight build and refined aerodynamics, ensuring agility and responsiveness on any terrain. The Urus SE delivers exhilarating performance without compromise, reaching 100 km/h in just 3.5 seconds and boasting a top speed of 315 km/h.

Through the Esperienza Terra Versilia, Lamborghini not only introduced the Urus SE to a select group of clients and media but also emphasized the brand’s ongoing commitment to combining luxury and sustainability. As Lamborghini embraces an electrified future, events like this are essential in demonstrating how the brand continues to evolve, offering unparalleled power and prestige even in the most challenging landscapes.

Leave a Comment

Leave a Comment





More in News

A century of power and influence: the Rolls-Royce Phantom at 100

Phantom occupies a unique place in the history of Rolls-Royce. ...

Introducing the Porsche 911 Carrera Coupe Reimagined by Singer [Photo Gallery]

The Porsche 911 Carrera Coupe Reimagined by Singer represents the ...

Lotus honours legendary racing driver Jim Clark with exclusive Emira Clark Edition [Photo Gallery]

Lotus honours one of the greatest drivers of all time ...

Bridge makes first connection between new and existing sites at the home of Rolls-Royce

Rolls-Royce Motor Cars has marked another milestone in the above-ground ...

Mattel Brick Shop unveils first product collection with Hot Wheels Collector Builds

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family ...

Trending on Motoring Chronicle

The 10 worst habits picked up by learner drivers from their parents

Only 13% of parents think they’re a consistently good role ...

New 2025 Mercedes-AMG GT 43 to start at $105,900

The 2025 Mercedes-AMG GT 43 is the new sporty, elegant ...
McLaren CEO calls for UK to be a supercar ‘centre-of-excellence’ for next-generation battery technology

McLaren CEO calls for UK to be a supercar ‘centre-of-excellence’ for next-generation battery technology

The UK, with its rich history in high-performance automotive manufacturing ...
Ranked: The UK's Top Ten Most Popular Used Cars Of 2024

Ranked: The UK’s Top Ten Most Popular Used Cars Of 2024

The used car market is at a five-year high, according ...