Automobili Pininfarina PURA Vision wins prestigious Red Dot Award: Design Concept 2024

AutomobiliPininfarinaPURAVisionWinsRedDotAwardDesignConcept_4
AutomobiliPininfarinaPURAVisionWinsRedDotAwardDesignConcept_4

The Automobili Pininfarina PURA Vision design concept has been recognised with the highly coveted Red Dot Award: Design Concept 2024.

The award is one of the world’s most highly sought-after seals of design quality. The panel of designers, professors, and specialist journalists examine submissions for design quality and innovation, and have selected PURA Vision as the winner of this year’s Design Concept category.

Dave Amantea, Chief Design Officer at Automobili Pininfarina, said“Winning the Red Dot Award: Design Concept is a huge honour for the brand and testament to the hard work and dedication of our entire team. PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy which is inspiring the next generation of our cars.”

This latest success follows previous award wins at the iF Design 2024 product awards and the 2024 International Design Awards.

PURA Vision represents a striking interpretation of a Luxury Utility Vehicle, with bold cab-rear proportions that combine timeless beauty with exquisite detailing to create a dynamic identity with unmistakable presence.

Its low bonnet and high fenders – inspired by the iconic 1947 Cisitalia – show a distinct lineage from the past, while the glasshouse and tri-opening pillarless lounge doors provide unrestricted access to a futuristic and luxurious 2+2 cabin. PURA Vision also draws inspiration from the iconic pillarless design of the Lancia Florida, which was styled by Battista Farina in the Fifties and sparked the creativity behind the recently unveiled one-off Battista Cinquantacinque.

Exterior jewellery on the PURA Vision design concept emphasises the attention to detail for which Automobili Pininfarina is renowned. These include a precisely engineered anodised aluminium beltline around the glasshouse, which begins at the windscreen and traces an elegant unbroken arc around the vehicle.

Leave a Comment

Leave a Comment





More in News

eBay data reveals the UK’s most security-conscious motorists in 2024

New 2024 eBay data reveals residents of Romford, East London, ...

Dashcam: the essential digital witness for every driver

Installing a dashcam is an investment in road safety, says ...

XPENG announces its official launch in the UK, showcasing smart mobility lineups including world’s first AI-defined vehicle and flying car

XPENG, a Chinese-born global-orientated high-tech automotive company, announces its official ...

Lamborghini Accademia Neve celebrates ten years of thrills and performance in Livigno [Photo Gallery]

A special edition of Lamborghini Accademia Neve has just concluded, ...

Models of the Marque – the 1980s: Rolls-Royce Phantom VI

From its foundation in 1904, Rolls-Royce built rolling chassis, upon ...

Trending on Motoring Chronicle

What is reckless driving

What is reckless driving?

What is reckless driving? Reckless driving is a type of ...
How To Start A Car With A Bad Fuel Pump

How To Start A Car With A Bad Fuel Pump

To check for signs of a bad fuel pump with ...

A new foundation for a new era: the Tourbillon’s platform [Photo Gallery]

Across Bugatti’s 115-year legacy, the brand has always been built ...

Head-turning Black Editions added to Volkswagen range

Head-turning new Black Editions are being added to the Volkswagen ...