2027 Jeep Wrangler Smoky Mountain Edition Costs Just $80 More Than a Willys

Jeep has opened orders for a new special edition of the four-door Wrangler that adds heated front seats, a heated steering wheel and dual-zone automatic climate control for just $80 more than a comparably equipped Wrangler Willys. The 2027 Wrangler Smoky Mountain edition debuted this week at the Smoky Mountain Invasion in Pigeon Forge, Tennessee, the tenth release in Jeep’s Twelve4Twelve Wrangler series of limited-run trims tied to enthusiast gatherings around the country.

The package builds on the four-door Willys platform and pairs with either of the Wrangler’s two automatic powertrains: the 2.0-liter turbocharged four-cylinder, rated at 270 horsepower and 295 lb-ft of torque, or the 3.6-liter Pentastar V6, rated at 285 horsepower and 260 lb-ft of torque. Both engines pair with an eight-speed automatic transmission on this trim. Orders are open now at dealers.

A Heated-Seat Bargain in Special Edition Clothing

Jeep frames the Smoky Mountain edition’s price as an $80 premium over “a popularly equipped Wrangler Willys,” rather than publishing a flat sticker figure of its own. That structure means the total moves with whichever options a buyer stacks onto the Willys before Jeep tacks on the Smoky Mountain package, but the gap stays fixed at $80 regardless. For that money, buyers pick up standard heated front seats, a heated steering wheel, automatic dual-zone climate control and a universal garage door opener, equipment that typically requires stepping up to a pricier Wrangler trim or option package.

That positioning puts real distance between the Wrangler and its closest rival. Ford’s 2026 Bronco Heritage Edition starts at $51,625 and bundles in the Sasquatch off-road package as standard, a different value proposition built around trail hardware rather than cabin comfort. Jeep’s approach with Smoky Mountain skips the mechanical upgrades entirely and sells styling and creature comforts instead, on top of whatever drivetrain a buyer already wanted.

Exterior and Interior Details Tied to the Smokies

Outside, the special edition wears hood-side decals designed to echo the ridgelines of the Great Smoky Mountains, 17-inch wheels finished in a smoky black, and a gloss black seven-slot grille. Standard tires are 33-inch BFGoodrich KO2 all-terrain, with a 35-inch KO2 available for buyers who want extra clearance for the trail.

Inside, Ferndale cloth seats get a rugged embossed texture and deeper side bolsters, trimmed in black with terracotta accent stitching and metallic Blaze Orange highlights. The upper seat bolsters carry an embossed 1941 Willys parachute graphic, a reference to the wartime Jeep that started the brand, and the same image reappears on a rear swing gate plaque set against a star-filled sky graphic. A shifter medallion shows a mama bear and cub, a nod to the wildlife around the Smokies.

None of the changes touch ride height, axles or the transfer case, so buyers chasing a locking differential or a factory lift kit will still need to look at the Rubicon.

“Few places capture the spirit of the Jeep brand quite like Smoky Mountain Invasion,” said Branden Coté, Jeep brand CEO. “This event brings together thousands of members of the Jeep community who share a passion for adventure, freedom and the outdoors. The Wrangler Smoky Mountain special edition celebrates that connection, honoring the people, the place and the passion that make this gathering so special, while delivering the legendary capability, open-air freedom and personalization that define every Jeep Wrangler.”

Part of a Bigger Series

Smoky Mountain Invasion draws roughly 50,000 attendees and 20,000 Jeep vehicles to Pigeon Forge each year, one of the largest single gatherings on the Jeep enthusiast calendar, and Jeep has used the event as a launchpad for the Twelve4Twelve series before. The Smoky Mountain edition is the tenth of twelve planned drops, each one built around a different Jeep community event and typically limited in how long dealers can order it.

Four-door-only availability limits the edition to buyers who want the practicality of rear doors alongside the styling package. Jeep has not said whether a two-door version will follow, and the automaker has not attached a production cap or an order deadline to this drop. Past Twelve4Twelve editions have typically stayed on order sheets for a matter of months before Jeep pulls them and moves on to the next installment, so buyers who want the Smoky Mountain look shouldn’t count on a long window to order one.

What Buyers Get for the Money

Stacked against a standard Willys, the Smoky Mountain package reads as one of the cheaper ways to add heated seats and dual-zone climate control to a Wrangler without moving up to the Rubicon or Sahara trims, both of which carry thousands of dollars in additional cost for off-road hardware or on-road refinement most buyers won’t use every day. For shoppers who already wanted a Willys-spec four-door and don’t need locking differentials, the $80 gap makes the styling package close to a free addition.

Special editions built around a fixed number of drops also tend to hold their value better at trade-in than a standard trim. The graphics and interior details set them apart in a used-car listing years down the line. Whether that holds true for Smoky Mountain depends on how many dealers order and how long the window stays open, details Jeep has not disclosed. For now, the calculus for buyers is simple: anyone already planning to order a four-door Willys gets a meaningfully different-looking, better-equipped truck for the cost of a tank of gas.