Mercedes-Benz has entered a new era of iconic design. Representing this evolution, Vision Iconic show car embodies the freedom to think beyond convention – as a creative impulse that opens new perspectives and builds a bridge between past and future. Besides an opulent yet timeless presence, a central feature is the reinterpretation of one of the most recognisable elements in automotive history: the iconic Mercedes-Benz radiator grille. This so-called iconic grille, first introduced with the all-new electric GLC, expresses both emotion and intelligence, and enables Mercedes-Benz to stand out from the sea of sameness.
“Vision Iconic embodies our vision for the future of mobility. With groundbreaking innovations such as neuromorphic computing, steer-by-wire, solar paint, and Level 4 highly automated driving, along with state-of-the-art technology, we are setting new standards for the electric and digital age. This beautiful vehicle is a testament to our commitment to making the mobility of tomorrow a reality today.”
Markus Schäfer, Member of the Board of Management of Mercedes‑Benz Group AG, Chief Technology Officer, Development & Procurement
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
Hyper-analog interior with lounge comfort for a new way of traveling.
Design sketches of the Mercedes-Benz Vision Iconic.
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