Audi delivers 1.6 million vehicles in 2025 as strong fourth quarter ends challenging year

Audi delivered more than 1.6 million vehicles to customers worldwide in 2025, a decline of approximately three percent to the previous year. However, deliveries rose year over year in every month starting in September, signalling an upward trend. The order books support the trend: last year, orders increased over 13 percent compared with 2024, orders for electric models jumped around 58 percent. Deliveries of all electric models reached a record of over 223,000 units in 2025, approximately 36 percent.

Geopolitical and economic challenges continued to pressure delivery figures in 2025. An intense competitive environment in China and U.S. tariff policy affected the entire automotive sector and shaped global consumer behaviour. Solid performances in Europe, Germany, as well as overseas and emerging markets could not fully offset these factors.

“Our product initiative is hitting the road, and deliveries are gradually reflecting this. In 2025, we were mainly able to achieve increases for electric models,” says Marco Schubert, Member of the Board of Management for Sales and Marketing. “This shows that customers are eagerly adopting electric models like the Audi A6 e-tron and Audi Q6 e-tron. We want to continue this upward trajectory in 2026. Thanks to our new corporate strategy, our dealer partners, and our international teams we are perfectly positioned to do so.”

Sales figures for Europe, North America, and China
Audi recorded more than 1.6 million deliveries last year, including over 223,000 electric vehicles (+36 percent). The two new electric vehicles (EVs), the Audi A6 e-tron (37,000 units) and the Audi Q6 e-tron (84,000 units), especially drove demand. Audi achieved delivery records in markets including Canada, Poland, Turkey, and Denmark.

Audi Sport delivered around 36,000 high-performance vehicles (–13 percent) to customers in 2025. The decline is due to reduced availability resulting from model changeover.

In Europe (excluding Germany), Audi delivered more than 464,000 vehicles, solidly matching last year. EV deliveries increased approximately 40 percent to around 113,000 units, continuing the positive global trend.

Audi also recorded solid gains in its home market of Germany: of the over 206,000 (+4 percent) vehicles delivered, around 41,000 were all-electric (+89 percent). This increase demonstrates how popular the new electric models are with German customers.

In North America, Audi delivered more than 202,000 units (–12 percent); approximately 33,000 were EVs (+15 percent) – a new record. In Canada, deliveries reached a record of over 37,000 units (+11 percent).

Competition in China remains intense: Audi delivered around 618,000 vehicles (–5 percent) and achieved the leading position among core competitors. The model initiative for the Chinese market will continue at a rapid pace in 2026, with key models including the Audi A6L, the Audi A6L e-tron, the Audi Q5L and AUDI E7X set to launch.

In overseas and emerging markets, Audi increased deliveries by around 6 percent to approximately 134,000. All-electric model deliveries rose up to 26 percent (14,000 units). Among the countries with the highest growth were Argentina (+77 percent), Turkey (+28 percent), and Egypt (+21 percent).

Audi UK accelerates EV leadership with strong 2025 performance
Underpinned by the impressive sales performance of its electric e-tron models, Audi has entered 2026 as one of the UK’s top five best-selling automotive brands.

Audi UK recorded total annual sales of 111,115 vehicles in 2025. This equated to an overall market share of 5.5%, which secured its place as the UK’s number two premium brand in terms of registrations, and positioned it in fifth place overall in the national sales rankings.

The final figure represents a slight contraction versus 2024, due primarily to unprecedented ongoing market challenges and model changeover of vehicles such as the new Q5 and Q3 families. This ambitious new model initiative has enabled Audi to enter 2026 with the youngest model portfolio in the premium segment.

“In the face of considerable, and mounting, challenges my team at Audi UK should be immensely proud of the 2025 result we have delivered. Our ambitious product offensive continues to show success, we invested heavily in customer experience, and we strengthened the brand’s foothold in the world of electromobility. This will ensure Audi maintains its competitive edge long into the future,” commented Audi UK Director José Miguel Aparicio.

“Despite starting 2025 with a low order bank due to new model changeovers, Audi surged ahead in the second half of the year to lead the UK premium market. We also maintained leadership in the Premium True Fleet segment and secured the number two position in the overall True Fleet market.”

Demand for Audi’s fully electric Q4 e-tron and Q6 e-tron SUV and Sportback models remained consistently strong throughout the year, accounting for 14,443 and 13,148 sales respectively. Both models ranked among the top five best-selling BEVs in the UK.

In total, 30,955 Audi BEVs were delivered to customers last year, representing a record 28% share of Audi UK’s sales.

The perennially popular Q3 and Q5 SUVs and Sportbacks, which were replaced by completely new models with state-of-the-art TFSI, TDI mild-hybrid and plug-in e-hybrid power during 2025, also finished strongly, finding homes with 10,194 and 6,488 customers respectively.

Stand-out performances were also delivered by the all-new Audi A5 Saloon and Avant ranges, which in TFSI, TDI and e-hybrid form recently took over from the original, hugely successful A4 and A5 model lines, and were the choice of 8,352 Audi customers.

There was a typically strong showing by the most compact Audi models as well, with the A1 Sportback posting 13,798 sales and the recently extensively reworked A3 Saloon and Sportback generating a combined total of 25,501 orders.