2027 Subaru Outback Starts at $32,995 as Entry Price Drops $2,000

• Subaru cut the price of the entry-level 2027 Outback by $2,000 to $32,995 MSRP, and lowered prices by roughly $1,000 across most other trims.
• The new base trim now comes standard with a 12.1-inch touchscreen, a 12.3-inch digital gauge cluster, EyeSight driver-assist tech and a power rear gate.
• Standard Highway Hands-Free Assist now reaches the Limited XT trim, and buyers of the off-road-focused Wilderness trim can add it as an option.

Subaru Trims the Outback’s Starting Price and Adds Standard Safety Tech for 2027

Subaru has cut the entry price of the 2027 Outback by $2,000, bringing its cheapest wagon back under the $33,000 mark for the first time in several years. The automaker confirmed pricing for the full 2027 lineup this week, and the cuts stretch well beyond the base trim: most versions of the Outback cost less than the 2026 model they replace, even as they pick up new standard equipment.

A New Entry Point at $32,995

The returning entry-level Outback starts at $32,995 MSRP, a drop of $2,000 compared with last year’s cheapest trim. Jeff Walters, President and COO of Subaru of America, tied the move directly to buyers feeling the pinch. “The return of an entry-level Subaru Outback trim for 2027 underscores our commitment to providing consumers with affordable, safe, and reliable vehicles,” Walters said. “Now, more than ever, we’re focused on offering vehicles designed to meet the budget and needs of families and new car buyers looking for value and capability.”

Subaru says the new base car carries far more equipment than the outgoing entry trim, with no cuts to the tech or driver-assistance features buyers have come to expect from the Outback name.

Lower Prices Across Nearly the Whole Range

The cuts run through the rest of the lineup too. Subaru lowered the average MSRP by about $1,000 across most Outback trims for 2027:

• Outback Premium: $34,995, unchanged from 2026
• Outback Limited: $39,995, down $1,720
• Outback Touring: $43,495, down $1,900
• Outback Limited XT: $43,595, down $770
• Outback Wilderness: $43,995, down $1,000
• Outback Touring XT: $46,595, down $1,400

Destination and delivery adds $1,545 to every Outback, or $1,695 for buyers in Alaska. A handful of option packages dropped in price too: the Premium trim’s map-system and moonroof package now costs $2,045, $225 less than last year, and the Wilderness trim’s equivalent package fell $50 to $1,995.

What Buyers Get on the Cheapest Outback

Subaru built the base 2027 Outback around a 2.5-liter, 180-horsepower Boxer engine, a Lineartronic CVT and standard Symmetrical All-Wheel Drive, with 8.7 inches of ground clearance and X-Mode with Hill Descent Control. Inside, buyers get a 12.1-inch touchscreen with wireless Apple CarPlay and Android Auto, a 12.3-inch digital gauge cluster that can switch between standard dials, a turn-by-turn map view or a simplified “calm” display, dual-zone automatic climate control and heated front seats. Cargo space runs to 34.6 cubic feet with the rear seats up, or 80.5 cubic feet with them folded flat.

Outside, the base car rides on 18-inch alloy wheels and gets a power rear gate with memory height as standard, plus a removable hitch cover for towing up to 2,700 pounds when properly equipped. Three new paint colors join the range for 2027: Sand Dune Pearl, Daybreak Blue Pearl and the all-new Snowfall White Silica.

Hands-Free Driving Spreads Through the Lineup

The Outback Limited XT picks up standard Highway Hands-Free Assist for 2027, along with Emergency Stop Assist with Safe Lane Selection, Active Lane Change Assist, Pre-Curve Speed Control and Automatic Resume Assist. The system lets the driver take their hands off the wheel on approved stretches of divided highway while the car manages steering, speed and lane position. Buyers of the Wilderness trim, Subaru’s off-road-focused version with a 2.4-liter turbocharged Boxer engine and adaptive dampers, can add the same hands-free system as part of a $5,090 options package that also brings Nappa leather seats and ventilated front seats.

At the top of the range, the Touring and Touring XT trims carry the fullest version of Subaru’s EyeSight suite, pairing hands-free highway driving with a 12-way power driver’s seat, a surround-view monitor and a 12-speaker Harman Kardon stereo. That puts hands-free highway tech, once reserved for luxury brands, on a wagon that starts well under $45,000.

When It Arrives

Subaru builds the Outback in Gunma, Japan, and the 2027 model year lineup reaches US retailers later this year. With a lower entry price, more standard equipment and wider access to hands-free driving tech, the new Outback lineup gives Subaru a stronger case in a segment where buyers increasingly cross-shop wagons against compact and mid-size SUVs such as the Honda CR-V and Toyota RAV4. A sub-$33,000 starting price, paired with standard all-wheel drive and a digital gauge cluster that most rivals still charge extra for, narrows the gap between the Outback and cheaper crossovers that offer less ground clearance and no factory off-road trim.

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