The Maserati GranTurismo and GranCabrio range comes home: a new chapter begins in Modena [Photo Gallery]

Modena is the beating heart of the Maserati Brand, the pearl of Motor Valley and home of the Trident for more than 80 years. The Viale Ciro Menotti plant is now adding another jewel to its crown: the Maserati GranTurismo and GranCabrio range is are coming home and, from late 2025, will again be produced in all its versions at the historic Modena plant.

The Brand – devoted to performance, innovation, design and luxury is now writing a new chapter in its history by marking the return of the two iconic models, epitomes of Italian elegance and style, to the birthplace of previous generations.
As such, the company’s strong commitment to the Motor Valley area is reaffirmed.

The Modena plant stands out for its cutting-edge technologies and highly skilled staff, who have always played a central role in the Brand’s industrial legacy.

The Modena plant is one of the most advanced facilities in the country, a flagship for the production of super sports cars with the MC20 halo car, a coupé with extreme performance (e.g. a top speed of over 326 km/h and acceleration from 0 to 100 km/h in 2.88 seconds). Its MC20 Cielo convertible version and the brand-new GT2 Stradale are both fitted with the Maserati Nettuno engine. The road-legal version of the GT2 that brought the House of the Trident back to racing and victory on the track in the closed-wheel championships can stand out for its superior performance without sacrificing comfort. All this is made possible by the iconic V6 Nettuno engine which, in the latter configuration, can achieve 640 CV (471 kW), making GT2 Stradale the most powerful Maserati with an internal combustion engine that can be driven on the track and beyond.

The Modena plant is also the fulcrum of the development and production of the extraordinary engine fitted to the Trident’s super sports cars: the innovative 630-CV V6 engine with new and patented Maserati Twin Combustion (MTC) technology rolls out from the historic red-brick buildings. The Nettuno engine has been created, developed, designed and constructed solely by Maserati, and employs pre-chamber combustion technology derived from Formula 1 engines.

The site’s flexibility and cutting-edge technology are also demonstrated by the recent opening of the new Officine Fuoriserie Maserati, an exclusive space where customers’ desires know no limits. The configuration process is also enhanced with an innovative paint line to create the Maserati of their dreams.

GranTurismo and GranCabrio production at the Modena plant is scheduled to begin in Q4 2025, marking another milestone in the Year of the Trident celebrations, the anniversary of the logo designed 100 years ago and a symbol of Maserati’s excellence around the world. A journey that will lead the brand to the celebrations of a century in racing in just under a year. In 1926, the Maserati Tipo 26 – the first car in history to bear the Trident logo on the bonnet – took part in and won (in its class) the Targa Florio with Alfieri Maserati at the wheel.

Santo Ficili, Maserati CEO, noted: “Bringing the GranTurismo and GranCabrio back to Modena is a proud and strategic decision that combines our industrial heritage with the capabilities of the future, for which we must also thank our colleagues at Mirafiori for the extraordinary work done in the first phase of production in recent years. By starting production in the fourth quarter of 2025, we are strengthening our roots while offering the flexibility and innovation that our customers expect. We are guided by our Modena-based heart: this area is the cornerstone of our extraordinary Brand, the longest-lived in the entire Italian Motor Valley, with the ability to bring to the world a unique vision of performance and driving pleasure. The Brand’s commitment to the local community is always constant, and at the same time we want to create new opportunities for growth”. 

Maserati guarantees the highest standards of quality and customisation required by prestigious models such as the GranTurismo and GranCabrio, to confirm the combination of tradition and innovation that has always distinguished the Trident and by producing all the different versions on a single line thanks to dedicated multi-energy platforms.

With the GranTurismo and GranCabrio, Maserati brings the beating heart of its production back to Modena and reiterates its strategic vision: to build an innovative, responsible and proudly Italian car, and to make the city – together with its supply chain and its people – the luxury hub for the Stellantis Group.

Maserati GranTurismo and GranCabrio
The new GranTurismo and new GranCabrio, unveiled in 2022 and 2024 respectively, are the ultimate expression of the spirit of “Italian-style granturismo” typical of the Brand, with the ability to combine the high performance of a sports car with comfort suitable for long journeys, both in the version with powerful internal combustion engines and with the most innovative 100% electric solutions. They also set a benchmark, embodying the concept of “Italian Luxury” around the world.

The story of the previous generations began in 2007 when the car was unveiled at the Geneva Motor Show and immediately became a milestone on the automotive scene: the four-seater, two-door coupé with a classic design by Pininfarina was created as a modern interpretation of the 1947 Maserati A6 1500. Over the years and across several generations, it has become one of the most emblematic cars ever built by the House of the Trident.  In 2009, with its debut at the Frankfurt Motor Show, the GranTurismo was joined by the GranCabrio.

After several updates and ahead of the current model, the final GranTurismo version dates back to MY18, when an efficient restyling improved its aerodynamics, ergonomics and infotainment systems.

Many successes have been recorded by the GranTurismo and GranCabrio over the years; from 2007 to 2019, the previous version had racked up significant numbers of more than 40,000 units worldwide (including 28,805 of the GranTurismo and 11,715 of the GranCabrio).

The final model “made in Modena” was the GranTurismo Zeda in 2019, which marked the end of production of the previous generation and served as a virtual passing of the baton to the “new GranTurismo” that would follow within a few years, when production was moved to the Mirafiori plant in Turin and it became the first car in Maserati’s history to adopt a 100% battery-electric propulsion system in the Folgore version.