Renault’s Dacia budget brand targeting Jeep with outdoor-oriented SUVs
Renault’s Romanian budget brand Dacia has set its sights on US off-road specialist Jeep with rugged styling for its next-generation models, which could come to Australia from 2025.
Dacia Bigster concept.
Dacia – the Romanian budget-priced car maker owned by French car giant Renault – says it wants to target Jeep with off-road styling and capabilities for its next-generation models due in European showrooms from next year, and Australia at a later date.
The company – which specialises in lower-priced city hatchbacks and SUVs with less advanced technology than Renault cars to keep costs down – claims there is “no serious competitor for Jeep in Europe.”
Speaking with UK publication Autocar, design chief for all Renault-owned brands, Lau