Zenvo Automotive to star at Salon Privé with exclusive showcase of ‘new era’ Aurora

Zenvo Automotive is to star at Salon Privé later this month with the exclusive Danish hypercar brand confirming the Blenheim Palace debut of its radical ‘new era’ Aurora models. The Aurora Agil and Tur editions will be shown in public for only the second time globally, following their European show debut just a few weeks ago.

Described as Zenvo Automotive’s second chapter, the ground-up all-new design of hypercar promises a genuine no-compromise approach to performance, which is being described as an “equilibrium of extremes” by Chairman and CCO Jens Sverdrup. “We just wanted to build an uncompromised driver’s car, which delivered on every level. It was approached in a very Danish way, meaning every part is carefully considered, and we wanted to introduce this style and design philosophy to the hypercar segment.”

The all-new Aurora is the lightest and most powerful car Zenvo Automotive has ever built. With carbon fibre bodywork and Formula 1-derived technology, the Aurora also features a bespoke all-new powertrain – a 6.6-litre quad-turbo V12 hybrid producing 1,450bhp in the RWD Agil version. Developed by MAHLE Powertrain, whose HQ is in Northampton, UK, the V12 can rev to a thrilling 9,800rpm.

The 4WD Tur is then further enhanced by a triple electric motor system, generating an extra 600hp. The headline result is a colossal 1,850bhp, which Zenvo Automotive promises will deliver naturally aspirated engine-style throttle response plus a seamless blend of instant power and torque. The powertrain is also a record-holder, as the most powerful V12 engine ever fitted to a road car.

A Formula 1 ethos has inspired the all-new ZM1 modular monocoque design, created to offer a compromise-free blend of comfort and track focus. It also allows Zenvo Automotive to deliver two different styles of driving and design – either the beautifully elegant Tur, or the more aggressively-styled Agil.  

The Zenvo Automotive Aurora Tur follows a grand touring ethos, with flowing, well-proportioned design purity. The Aurora Agil builds on this with a more extreme interpretation clearly focused on track driving, with the bodywork managing airflow to deliver extremely high levels of downforce. 

In an approach similar to that of Salon Privé, Zenvo Automotive is also promising a new level of customer experience for Aurora clients, effortlessly delivering the outstanding customer focus expected in the luxury sector. Its carefully-chosen global partners have already demonstrated exceptional customer service and will provide ongoing support and reassurance to Aurora owners, fully backed up by the factory at every stage.

Jens Sverdrup, Chairman and CCO, said: “I am extremely excited to be returning to Salon Privé with Zenvo Automotive. I have known David and Andrew for many years and watched the event grow from strength to strength, becoming one of the major automotive and concours events on the global calendar. It has also provided me with significant sales and quality leads.”

Salon Privé Director David Bagley said: “I am delighted to confirm Zenvo Automotive is joining us this year. Showcasing the electrifying new Aurora at Blenheim Palace will be a real headline, and I know our guests are going to fully embrace the opportunity to inspect this fascinating new hypercar.

“We share the same ethos, with both Salon Privé and Zenvo Automotive focused on offering the very best standards to our guests and customers, delivering a truly unique luxury experience they simply can’t obtain elsewhere. I look forward to seeing the reaction to the new Zenvo Automotive Aurora in the world-famous grounds of Blenheim Palace later this month.”