“See the USA in Your Chevrolet” to Celebrate America 250

Chevrolet is kicking off the celebration of America’s 250^th anniversary by honoring the brand’s values and its intersection with American culture. Throughout this year, Chevy will revitalize a number of iconic consumer campaigns and launch special edition vehicles. Today the brand is announcing a collaboration with rising country music star Brooke Lee to release a modern interpretation of the “See the USA in Your Chevrolet” song while returning to the top of Castleton Tower (Castle Rock), UT for the third time.

“Chevy is inextricably linked to the cultural fabric of America,” said Chevy’s Chief Marketing Officer Steve Majoros. “As brands compete to celebrate our country’s 250th, there are few who can authentically embrace, claim, and honor America’s historical milestones in an inspiring, modern way. Chevy is one of those few.”

The new TV commercial debuts on broadcast this Friday and features Lee singing from the tailgate of a 2026 Chevrolet Silverado ZR2 that has been airlifted to the top of Castle Rock in Utah.

The original “See the USA in Your Chevrolet” song was interpreted by singer, actress and television personality Dinah Shore and debuted during her popular prime-time TV show, The Dinah Shore Show in 1951. The tune went on to inspire a series of advertisements honoring the country’s beauty, including a bold stunt.

Both in 1964 and 1973, the team airlifted a Chevy Impala atop the 1,400-ft rock to create both TV and print advertisements, symbolizing Chevrolet as a brand with the ambition to do big things. This year, Chevy returned to Castle Rock for the third time. The newest imagery will appear in TV, print and digital advertisements.

More than 75 years after the original track, Lee recorded the song with a modern country twist, which is available today to listen to on all major streaming platforms. Born and raised in Charlotte, North Carolina and now living in Nashville, Tennessee, Lee is a singer and songwriter whose recent music releases on Spirit Music Nashville/2Mix Music include “Burn To Black,” “Dandelion” (feat. Lukas Nelson), and “So Beautiful.”

“It’s surreal to collaborate with Chevrolet and put my own voice on an iconic song my grandparents know by heart,” said Lee. “It’s a dream come true to collaborate with a brand I admire on a campaign celebrating our beautiful country, and I’m having a blast driving the same Chevrolet Silverado ZR2 that appears in the spot on tour all over the US.”

Chevrolet’s connection to music and road trips dates back to the 1920s, when Chevrolet introduced the first car radio. Over the decades, Chevrolet has been mentioned in over 1,000 lyrics across genres.

As viewers hear Lee’s new version of the song, they will see a variety of Chevy vehicles road tripping across the USA throughout six destinations: Mt Shasta, CA; Redwood National Park, CA; St. Louis, MO; Nashville, TN; Florida Keys, FL; and New York, NY. In addition to the Silverado ZR2 perched on the rock, the ad features the Silverado LT Trail Boss, Equinox, Equinox EV, Traverse, Corvette, and Trax.

“We live in world with incredible technology that could have done this stunt artificially, but it was really important to Chevy that everything was authentic,” said Majoros. “A real helicopter brought a real truck up on top of that magnificent rock. The laughing boys are father and son. The couple cruising in a Corvette is married. The gasping girls are best friends and soon-to-be sisters-in-laws. The dancing couple are engaged. The photo under the St Louis Arch is a real family. Even the dog has a close bond with the family in real life. Chevy is all about honoring the real moments between real people and being the vehicle that becomes part of the family.”

This commercial is part of a broader campaign that will unfold to honor America’s semi quincentennial. Announced late last year, the Stars & Steel¹ Collection special edition leverages modernized design elements inspired by the American flag and will go into production this spring. The package is available on five models across the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. For every Stars & Steel vehicle sold, Chevrolet will donate $250 to nonprofits that support the veteran community. 

Throughout the year, the brand will continue to celebrate the country’s anniversary, revisiting iconic moments in the brand’s history and celebrating the linkage between the country and the brand’s heritage.

¹The Stars and Steel Collection represents a design theme with dark metallic finishes and celestial accents, not built of steel.

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