Jaguar Land Rover Announces Amazon Alexa Across Range

Amazon Alexa will be available on all new and existing Jaguar and Land Rover vehicles fitted with its advanced Pivi Pro infotainment system. Owners of compatible vehicles will be able to enjoy the benefits of intuitive voice-enabled experiences thanks to a software-over-the-air update.

The seamless integration brings the familiar Alexa experience into the vehicle and provides natural voice interaction with Pivi Pro’s features including navigation, media playback, phone calls, and compatible smart devices.

As part of Jaguar Land Rover’s Reimagine strategy, this represents a step-change in its connected services capability and will deliver a modern luxury experience for customers. It will also accelerate Jaguar Land Rover’s transformation into a digital leader in the automotive industry.

The engineering teams from Jaguar Land Rover and Amazon worked in close partnership to ensure the seamless integration of Alexa with Pivi Pro. This collaborative approach to development ensures that customers will enjoy the same Alexa experience in their vehicles that they already know and love from home, and benefit from even greater functionality in the future.

The Alexa voice experience is intuitive to use, making it easy for customers to operate while keeping their hands on the wheel and eyes on the road.

Requests such as ‘Alexa, navigate me to home’, ‘Alexa, play my chill-out playlist’ and ‘Alexa show me nearby coffee shops’ can all be done by voice, without touching Pivi Pro’s touchscreen. Alexa also enables customers to check the news, the weather and manage their schedule or shopping list, just by asking.

Alex Heslop, Director of Electrical and Electronic Engineering, Jaguar Land Rover

‘The seamless integration of Amazon Alexa with our Pivi Pro infotainment system gives customers simple, intuitive voice control of regularly used features, making the driving experience even more enjoyable. The fact we can also offer this new feature to existing customers proves the value of our software-over-the-air-updates.’

Christian Mentz, Head of Alexa Automotive International

‘Customers around the world interact with Alexa billions of times each week, making life easier, more productive, and more fun. We’re excited to deliver that same delightful, convenient experience to Jaguar and Land Rover customers – and because Alexa is always getting smarter, new features and capabilities will be added over time and delivered to their vehicles automatically.’

Amazon Alexa

Alexa was first revealed on the New Range Rover and will now be offered across the portfolio of Jaguar and Land Rover vehicles. More than 200,000 existing owners of models fitted with Pivi Pro will also be able to benefit from the new technology thanks to a software-over-the-air (SOTA) update. The update showcases how Jaguar Land Rover’s SOTA technology can enable customers to enjoy the latest technological developments without having to visit their Retailer.

Set-up is easy: all customers have to do is link Alexa to their InControl⁶ account by scanning a QR code on the Pivi Pro touchscreen and then follow a few simple steps.