Ford updates its blue oval badge for the first time in 20 years

US car giant Ford has made a subtle but significant change to its iconic blue oval badge, in what is believed to be only the ninth change in the 120-year history of the company – and the first update in 20 years.

The new Ford badge – which has a darker blue background than before and white script, rather than chrome script – was unveiled earlier this week when the covers came off the updated Ford F-150 pick-up range in the US.

Although Ford didn’t make any fuss over the new badge, it’s clear it has adopted a fresh look – not dissimilar to the subtle update to the VW logo (black background, crisper white lettering).

Drive has contacted Ford Australia to find out when and if the new badge will appear on cars delivered locally.

We will update this story when we get a response.

Below is an illustration of how the Ford logo has changed since the first design in 1903.

Let us know in the comments section below what you think about the fresh look for one of the world’s most iconic badges.

Above: The eight previous Ford badge designs, since 1903.

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