At the heart of Bugatti’s soul, is the allure of timelessness. It is a concept that has coursed through the veins of each Bugatti model since the marque’s inception 115 years ago. It has given every unique vehicle its potent aura of eternal elegance, even as the world around evolved with the turning wheel of time. As that wheel turned, so the spiritual home of Bugatti in Molsheim came to witness a unique celebration of its quintessential timelessness this year – the dawn of a new era for the marque: the premiere of the Bugatti Tourbillon¹. In the fifth episode of the ‘A New Era’ docuseries – available on YouTube today – Christophe Piochon, Bugatti President, recalls the magnitude of the historic moment.
“Just imagine, when I arrived here the day before La Grande Première – seeing the grounds like a canvas for a host of Bugatti vehicles through the ages, so rich with history. I had goosebumps,” Christophe reminisced.
The Type 57SC Atalante – celebrated as one of the most elegant cars in the world; the Type 35 – heralded as the most successful racing car ever; the Type 41 Royale – recognized as one of the most ambitious luxury cars of all time; through to the legendary EB110, and the models that have powered Bugatti’s modern revival, the ground-breaking Veyron and Chiron². All played host to a tribute for the ages in the grounds of the Château Saint Jean, resplendent in their unique beauty, and ready to welcome the arrival of a new dawn with the Tourbillon.
The thread of inimitable Bugatti timelessness weaved through each of the iconic models on display for the guests reveling in the anticipatory festivities of La Grande Première – a thread that underpins the fabric of the Tourbillon throughout its design. Imbued in the powerful presence exuded by the famed Bugatti horseshoe grille and the seamless beauty of the eminent Bugatti line on the exterior, onlookers could also marvel in this timelessness through the Tourbillon’s awe-inspiring cabin – from the exquisite analogue instrument cluster to the discreet design of the infotainment display.
For the masterful engineers and extensive team behind the vehicle’s development, years of attention to detail and unparalleled passion came down to the moment of unveiling the Tourbillon – a moment in time that united attendees from around the world in a collective, awe-inspiring experience to treasure for life.
As it united those who witnessed La Grande Première, the Tourbillon is uniting customers and Bugatti employees alike around the world in marvel, touring locations across the globe as it continues to write the first momentous chapters in its own story.