Urban Automotive unveils restyled widebody Range Rover Sport at SEMA 2024, marking its U.S. debut [Photo Gallery]

Urban Automotive, the British luxury modifier of iconic automotive brands, is making waves at SEMA 2024 in Las Vegas with the unveiling of its Range Rover Sport L461. This showcase marks the highly anticipated U.S. launch of the Urban Widetrack Series, featuring two uniquely redefined Range Rovers: the headline Range Rover Sport L461 and the hugely popular Range Rover L460.

Through partnerships with Platinum Motorsport and Lusso Auto Spa & Design, Urban USA brings the signature Widetrack Series to the American market with a suite of sophisticated styling enhancements created to elevate the iconic marque. Urban’s full replacement body kits are designed and made in the UK and visitors can see the brand’s bespoke products and craftsmanship at the Milltek Corp stand, booth 24313 in the Central Hall.

The Range Rover Sport L461 showcases the complete Widetrack styling program, featuring a striking carbon fibre bonnet and a restyled replacement carbon fibre front bumper that give the SUV a bold, assertive look. The Widetrack arch package and upper rear spoiler combined with a redesigned rear bumper further enhance the vehicle’s commanding stance. Built by the highly respected Platinum Motorsport Group in Los Angeles, the car showcases a Borasco Grey finish, complemented by 24” Urban Vossen UV1-R wheels in Satin Black and 2×2 Twill carbon fibre detailing.

Additionally, the Range Rover L460, expertly crafted by the Las Vegas run Lusso Auto Spa & Design, impresses in Ionian Silver. It features 24” Urban Vossen UV-7 wheels in Silver Matte Clear, alongside Urban’s distinctive carbon fibre accents, enhancing its athletic look. The visual carbon fibre front bumper and mouthpiece trim overlay further elevate its front-end aesthetics, adding to its sophisticated yet aggressive appeal.

Urban Automotive’s expansion in the U.S. has gained momentum with a high-profile client base, including TV personalities, Scott Disick and Kim Kardashian. Disick’s impressive collection, which includes Urban-customised models like the Rolls-Royce Ghost and Rolls-Royce Cullinan, and Kardashian’s signature Range Rover L460, highlights the brand’s strong appeal among celebrities and has fuelled its rapid growth stateside.

The brand’s presence at SEMA not only highlights its innovative styling packages but also represents an important step in meeting the rising demand for ultra-luxury and unique modifications in the U.S. Through Urban USA’s exclusive partnership with Milltek Corp, Urban Automotive products are available to a broader American audience, allowing U.S. customers access to a premium range of British styling products.

“Bringing Urban’s Widetrack styling programme to the U.S. is a great achievement for us and we believe it will strongly resonate with the crowds here,” says Simon Dearn, founder of Urban Automotive. “SEMA provides the ideal platform to showcase our commitment to precision, design, and exclusivity, and we’re excited to introduce our distinctive British style and craftsmanship to the American audience.”

For those unable to attend in person, Urban Automotive will publish a full behind-the-scenes SEMA video in its weekly YouTube series Urban Uncut this Friday the 8^th of November at 5:30 PM GMT.

Urban Automotive Range Rover Sport (L461 Series) Styling Programme: Specification​

Widetrack Exterior Styling​

• Restyled replacement carbon fibre front bumper
• Visual carbon fibre front bumper mouthpiece
• Mouthpiece trim overlay in visual carbon fibre
• Integrated daytime running lights with OEM fog lamp carry over
• Three-piece front bumper splitter in visual carbon fibre
• Restyled replacement carbon fibre rear bumper
• Rear diffuser with removable skid pan in visual carbon fibre
• Carbon fibre bonnet
• Milled billet aluminium exhaust finishers with engraved Urban logo
• Front upper ‘matrix’ grille in visual carbon fibre with Urban icon branding
• Widetrack arch package
• Lower door sills in visual carbon fibre (options for SWB and LWB)
• Upper rear spoiler
• Carbon fibre wing mirror covers
• Urban icon rear tailgate badge
• Urban bonnet and tailgate lettering

Wheels​ & Tyres

• 23″ or 24″ Forged alloy wheel package​

Optional extras​

• Milltek Sport performance exhaust ​