Subaru of America Reports February 2026 Sales Decrease

Subaru of America, Inc. (SOA) today reported 45,113 vehicle sales for February 2026, an 8.2 percent decrease. With a short selling month and severe storms impacting key, high-volume markets, February still proved to be a record high for the Subaru Forester. The model achieved its best February ever with 17,919 vehicles sold, up 24.9 percent over the previous year.

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Subaru and our retailers remain focused on earning customer trust with the safest, longest lasting, and most affordable vehicles available on the market today. Our versatile lineup is designed to meet a wide range of budgets and needs – from daily commutes, to carpools, to weekends spent accessing the outdoors. With that combination of value and dependability, we’re well-positioned to build momentum in the months ahead.”

Following Forester’s top-seller position in February, Crosstrek ranked second with 11,480 vehicles sold, and Outback sold 8,787 vehicles as all-new 2026 Outback models continue to arrive at retailer locations nationwide.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Even as winter storms swept across the country, Subaru retailers were there to match drivers with the vehicles they trust – backed by a customer experience that truly stands out. Our growing portfolio of gas, hybrid, and electric models delivers the safety, reliability, and versatility that Subaru is known for, along with the performance and value today’s drivers expect.”

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