Nissan Frontier named “Coolest Thing Made in Mississippi”

The Nissan Frontier has been named the “Coolest Thing Made in Mississippi” for winning the 2025 Mississippi Makers’ Challenge hosted by the Mississippi Manufacturers Association. The award recognizes the Frontier for its craftsmanship and innovation. The vehicle is manufactured at Nissan’s Canton, Mississippi facility, and is powered by engines built at Nissan’s powertrain plant in Decherd, Tennessee. 

“The rugged appearance, strong V6 engine, and capability are what makes the Frontier super cool. However, it is Nissan employees’ dedication and passion that make our vehicles really stand out,” said David Johnson, senior vice president, Manufacturing, Supply Chain Management and Purchasing, Nissan Americas. “Their hard work has made the Frontier a great product, and we are proud to be part of Mississippi’s vibrant manufacturing community.”

This year’s competition received 70 nominations for Mississippi’s manufacturers, highlighting the diversity in the state’s manufacturing sector. The Frontier advanced through four competitive rounds of public voting to claim the top spot with more than 41 percent of the vote in the final round. 

“The craftsmanship from Canton employees ensures that our vehicles perform at their very best – making it a reliable, versatile, and capable truck,” said Victor Taylor, vice president, Manufacturing, Canton Vehicle Assembly Plant, Nissan U.S. “Our pride in what we do shines through in every Frontier that rolls off the assembly line, and this recognition celebrates our employees’ efforts and commitment.”

The award was presented during a ceremony at the Mississippi State Capitol on Thursday. The event honored the top four finalists and celebrated the state’s manufacturing industry.

For further details on the Nissan Canton Vehicle Assembly Plant, please visit nissanmanufacturing.com.