Lost the spark? Our sense of adventure fades aged 36

Although living in one of the world’s most diverse and scenic countries, Brits feel they lose their sense of adventure as early as 36 years old, according to new research by car brand, Dacia.

Physical and mental fatigue (53%), facing financial pressure (43%), being stuck in their routine (39%), increasing responsibilities (31%) and shifting priorities (28%) are all reasons why the nation is letting their spark fade.

TOP 10 REASONS BRITS HAVE LOST THEIR SENSE OF ADVENTURE:

1. Physical and mental fatigue
2. Facing financial pressure
3. Being stuck in their routine
4. Increased responsibilities
5. Shifting priorities
6. Social circles shrinking
7. Having time constraints
8. Lacking inspiration and knowledge
9. Fear of failure or judgement
10. Digital dependency

Interestingly, the average Gen Z believes that they lost their adventurous spark at around the age of 13, a staggering 23 years earlier than the national average, signalling a rapid decline in Brits’ venturesome ways.

Almost two-thirds (67%) of Brits now feel that they need to spend up to £50 to make an adventure worthwhile. It comes as members of the public spend an average of £505 to fund their adventures each year, despite having a range of affordable, sometimes even free, activities at their disposal.

Despite all of this, appetite is there! When it comes to their 2025 goals and resolutions, over half (52%) of the nation are eager to rekindle their sense of adventure, citing they’ll do so by spending more time in nature (42%), taking more time for themselves (40%) and by trying new hobbies or activities (37%).

When asked how adding more everyday experiences could improve one’s lives, reduced stress and anxiety (41%), better feeling fulfilled (38%), better sleep (38%), and boosted confidence and self-esteem (32%) topped the list.

Dacia, the car brand with outdoor spirit, is calling on the nation to try an ‘Everyday Adventure’ in 2025 – something that is short, simple, local and affordable, but packed with fun, excitement, challenge and reward.

An adventure is often perceived as having to undertake a grand expedition, when reality is, it’s just trying something new!

To help Brits reignite their passion for discovery, Dacia has launched its Everyday Adventure Guide, packed full of ideas and inspiration for 2025.

Luke Broad, Dacia UK Brand Director, said: “Adventure doesn’t have to mean scaling mountains, spending thousands, or setting off on a grand expedition. We know keeping our spirit alive isn’t easy when real life comes into play. We’re often on the school run, changing nappies, facing financial pressure, or feeling we have less time for ourselves! However, embracing new experiences and breaking routine can help maintain your sense of adventure for longer.

It’s why we’re challenging Brits to try something different, with the help of our downloadable Everyday Adventure Guide.

It’s full of simple, affordable and effortless activities for those who haven’t the time to seek them out for themselves. It’s sure way to re-ignite that spirit in all of us – at ANY age!”

TOP 10 EVERYDAY ADVENTURES:

1. Build a camp in your living room
2. Spot a Constellation by stargazing in your garden or local park
3. Locate the highest point in your local area and go visit
4. Pack a picnic and invite your friends to join you at a new spot
5. Pick left or right, flip a coin, and follow wherever it leads you
6. Build a temporary twig shelter in your local woods and hang out for the day
7. Visit the worst reviewed spot in your town
8. Create a time capsule, store it somewhere for future discovery
9. Eat dinner backwards starting with dessert to starter
10. Park a mile away from school or work, travelling the rest of the way to discover a new route

Certain areas of the country may need more help than others. Sheffield tops the list as the least adventurous city, with almost one-third (27%) unlikely to try a new activity in the next 12 months.

TOP 10 LEAST ADVENTUROUS UK CITIES ARE:

1. Sheffield
2. Bristol
3. Norwich
4. Newcastle
5. Glasgow
6. Brighton
7. Leeds
8. Manchester
9. Southampton
10. Liverpool

To download Dacia’s Everyday Adventure Guide, visit: www.dacia.co.uk/everyday-adventure.
Brits can also claim a free Everyday Adventure Patch to mark the step towards getting their sense of adventure back.