Lamborghini Day Germany 2025: Italian Icons shine in Munich [Photo Gallery]

Lamborghini Day Germany captivated guests with an extraordinary celebration embodying the motto “You can’t hide who you are.” Automobili Lamborghini showcased Italian flair, cutting-edge innovation, and a comprehensive brand experience during an important and vibrant day shared with customers and friends. Guests were invited to fully immerse themselves in the world of the Italian luxury super sports car brand. The event took place at the elegant Hoch5 venue in Munich, offering an unparalleled atmosphere above the rooftops of the Bavarian capital. All eyes were on Lamborghini’s most iconic creations: the Revuelto  – the first V12 HPEV super sports car, the Super SUV Urus SE, and the new “Fuoriclasse” Temerario. Attendees experienced a 360° deep dive into Lamborghini’s universe — from performance and design to heritage — offering a unique glimpse behind the scenes of this legendary brand.

The clients and friends of the brand saw the high-performance vehicles made in Sant’Agata Bolognese up close on three floors, engaged in several activities offering brand angles and other partners experiences and had personal conversations with top representatives of Automobili Lamborghini. Lamborghini’s Chairman and CEO, Stephan Winkelmann, hosted the event together with Chief Technical Officer Rouven Mohr, Chief Sales and Marketing Officer Federico Foschini, Design Director Mitja Borkert and Aftersales Director Alessandro Farmeschi.

“It is an honour to welcome our clients, partners and friends to the second edition of Lamborghini Day Germany in this extraordinary setting. The event is particularly important for our brand, as it strengthens our relationships with our customers and friends and gives us the opportunity to share our unique corporate philosophy with them,” said Stephan Winkelmann, President and CEO of Lamborghini. “We are delighted with the great feedback on our products from clients and partners in Germany, as this region is a key market for us.” In 2024, the luxury brand from Sant’Agata Bolognese delivered 1000 vehicles to customers in Germany, which made it for Automobili Lamborghini the largest market in Europe and the second largest worldwide.

Guests were welcomed by the High Performance Electrified Vehicle (HPEV) Revuelto outside the elegant Munich Hoch5 complex and drawn into the world of Lamborghini upon entering the venue, where lemon trees immediately created a vibrant Italian flair. The journey inside began in an unexpected way: at the Lamborghini bar inside the elevator, guests received a welcome drink while being taken upstairs.

Upon exiting the elevator, their attention was instantly captured by the newest addition to the Lamborghini fleet—the Lamborghini Temerario. This “Fuoriclasse” model was unveiled on the main stage in two configurations: one in Arancio Xanto (orange) with a black interior, and the other in Bianco Monocerus (white) featuring red and black accents. As the latest model in Lamborghini’s HPEV lineup, the Temerario completes the hybridization of the brand’s product range, alongside the Revuelto and the Super SUV Urus SE. Lamborghini is the first super sports car manufacturer to offer a fully electrified model range, delivering exceptional performance through innovative electrification.

On the same floor, dedicated brand areas offered immersive insights into design (Centro Stile) and personalization (Ad Personam). The Centro Stile—Lamborghini’s design department—celebrates its 20th anniversary this year, marking two decades of iconic cars designed from Sant’Agata Bolognese. Guests were taken on a journey through the brand’s design DNA and the language that defines its most iconic models, as well as an overview of Lamborghini’s future design direction. A workshop with Mitja Borkert, Design Director of Automobili Lamborghini, offered attendees fascinating insights and exclusive sketches, adding a personal and artistic touch to the experience. Meanwhile, the Ad Personam team welcomed guests into a dedicated area showcasing the nearly limitless customization options available to Lamborghini clients. From bespoke colors and materials to exclusive finishes, the experience highlighted the Italian craftsmanship and attention to detail that define the brand. A specially configured Revuelto in Blu Fontus (blue), presented on an elevated pedestal, demonstrated the full expression of personalization possibilities.

The 6th floor of the Munich Hoch5 – the “Lambo experience” – was transformed into a vibrant expression of Lambo’s future-facing spirit—where innovation, design, gaming, collectibles, and heritage converged to immerse guests in the brand’s multifaceted universe. The Lamborghini Day Germany offered guests an exclusive opportunity to explore the brand from new and immersive perspectives. Activities curated in collaboration with Lamborghini’s high-end partners brought the experience to life in dynamic and engaging ways. Amidst this refined setting, guests found comfort and elegance on the sophisticated furniture by Living Divani while enjoying the perfect atmosphere, elevated by a high-premium immersive in-car sound experience provided by Sonus faber. Inside the new Temerario, the meticulously crafted audio system underscored Lamborghini’s commitment to excellence in every detail. The ambience was further enhanced by the exclusive fragrances of Culti Milano, creating a refined and immersive sensory experience. Guests could enjoy the moment while sipping on special cuvée served by Carbon Champagne, adding an extra touch of elegance to the occasion.

Invitees also had the opportunity to engage firsthand with the standout pieces from the latest collaboration between Balenciaga and Automobili Lamborghini, a fusion of cutting-edge fashion and automotive innovation. An exclusive activation of the Balenciaga Apple Vision Pro application experience was offered, allowing guests to explore the Balenciaga world through immersive virtual reality technology.

On the 6th floor of the Munich Hoch5, Lamborghini showcased the brand’s versatility by bridging the gap between classic tradition and digital innovation. The space featured a wide range of entertainment, including dynamic racing simulators developed by Vesaro in collaboration with Centro Stile. Guests were also introduced to Fast ForWorld — Lamborghini’s proprietary platform and ecosystem for Web3 and digital engagement. Within the platform, visitors unlocked first-hand access to a new immersive environment designed by Centro Stile, as well as exclusive digital collectibles based on the Urus SE, part of the platform’s upcoming Digital Vehicle Library.

Among real-world collectibles, the track-only hypercar Essenza SCV12 was a standout highlight in the Squadra Corse area. Developed by Lamborghini’s motorsport division alongside Centro Stile, the Essenza SCV12 is powered by a naturally aspirated 6.5-liter V12 engine delivering 830 hp. Limited to just 40 units, this model embodies the pure essence of Lamborghini and gave guests a rare up-close look at an elite vehicle.

The luxury accessories brand Tateossian added a personalized touch with custom-branded bracelets, offering a keepsake of refined craftsmanship. Guests also enjoyed a taste of Italian excellence: Dievole estate – partner of Lamborghini – offered curated tasting of selected wines, like their Chianti Classico Docg, guided by expert sommelier.

Outside on the 6th-floor terrace, Lamborghini Polo Storico offered a unique insight into the brand’s classic car restoration efforts. Founded in 2015 and celebrating its 10th anniversary in 2025, Polo Storico demonstrated how it reconstructs each car’s history through meticulous documentation, component analysis, and archival research. A rare LM002 off-roader on display captured the guests’ attention—an unexpected sight high above the streets of Munich at the Hoch5 venue.

In the After Sales area dedicated to original accessories, Lamborghini presented the 23” Penteo rim in shiny black and the 22” Auriga bronze rim. In addition, the brand exhibited a CFK engine bay cover for the Urus SE and CFK T-covers, one in shiny and one in matt finish, for the Revuelto. Akrapovič also showed the titanium exhaust system developed in collaboration with Lamborghini for the Urus SE.

The terrace of the “Lambo experience” level also gave guests the opportunity to use a Glambot – a high-speed camera system – which created personal and emotional Hollywood-style videos of this special day. Lamborghini Financial Services was also on site to provide comprehensive advice to help customers fulfil their dream of owning a Lamborghini.

The 7th floor completed the 360° Lamborghini experience in Munich with a refined blend of surprise, relaxation, and Italian flair. A water sommelier captivated guests with exclusive tastings, offering an entirely new sensory experience. A professional photographer, in collaboration with Leica camera experts, captured lasting memories of this unique day. The Italian atmosphere was further enriched by Lavazza coffee, topped with beautiful coffee art bringing true pleasure to every sip. Lengling Munich invited guests into an olfactory journey with a curated selection of high-quality fragrances.  Meanwhile, a DJ set the mood with ambient beats on the 7th floor terrace, using the SL-1200M7B turntable—specially designed by Technics in collaboration with Automobili Lamborghini.

Lamborghini Days around the world are exclusive events that unite customers, friends, and enthusiasts of the legendary Italian marque—celebrating a shared passion for automotive excellence and luxury lifestyle, all with unmistakable Italian spirit. In 2024, the first Lamborghini Day Germany delighted guests at the Mülheim airship hangar with a premium program that reflected the brand’s diversity and that of its partners.