Chrysler Goes All In on Van Life With New Chrysler Pacifica Grizzly Peak Concept [Photo Gallery]

Jarrodon August 25, 2025
Chrysler debuts the new Pacifica Grizzly Peak concept, building on four decades of minivan leadership and a century of innovation to demonstrate that
Chrysler debuts the new Pacifica Grizzly Peak concept, building on four decades of minivan leadership and a century of innovation to demonstrate that the adventure doesn't have to end, even if the pavement stops for America’s best-selling minivan.
Chrysler debuts the new Pacifica Grizzly Peak concept, building on four decades of minivan leadership and a century of innovation to demonstrate that
Chrysler debuts the new Pacifica Grizzly Peak concept, building on four decades of minivan leadership and a century of innovation to demonstrate that the adventure doesn't have to end, even if the pavement stops for America’s best-selling minivan.

Chrysler heads to Overland Expo Mountain West, Aug. 22-24, to debut the new Pacifica Grizzly Peak concept, which builds on four decades of minivan leadership and a century of innovation to demonstrate that the adventure doesn’t have to end, even if the pavement stops for America’s best-selling minivan.

Inspired by the growing number of recreational overlanding and van-life customers who value flexibility and a space to sleep, the lifted, all-wheel-drive concept builds on the minivan’s class-leading combination of innovation, intuitive technology and performance in an off-road-capable ride.  

Maximizing the spacious interior of the Pacifica Grizzly Peak concept, third-row seats are replaced with a large cargo floor panel, ideal for tailoring the cabin for storage or sleeping.

“We’ve been following van life for years, and we know adventurers really value the versatility the Pacifica delivers,” said Chris Feuell, Chrysler brand CEO. “Our Chrysler design studio nailed the brief and really dove in. They lifted the suspension, added useful, functional features, including a roof-mounted Rhino-Rack Pioneer Platform rack, TYRI LED lighting and ARB retractable awning, and tailored the cabin for sleeping to create this Pacifica Grizzly Peak concept as a test bed. We’re excited to get feedback from the van-life adventurers on our newest concept of the most awarded minivan ever.”

Inside and out, the Chrysler Pacifica Grizzly Peak concept showcases flexibility for active lifestyle travel.

Exterior Highlights

  • Arktos matte-finish paint color with Foreshadow accents
  • Suspension lift above standard Limited AWD model of 2.75 inches in front and 2.5 inches in rear
  • Off-road 31-inch BFGoodrich KO2 all-terrain tires mounted on 18-inch Foreshadow wheels 
  • Rhino-Rack Pioneer Platform roof storage rack
  • Roof-mounted auxiliary TYRI LED lighting
  • Roof-mounted ARB retractable awning 
  • Baja Designs LP4 LED fog lamp pods
  • Paint protective wrap on lower-body panels
  • Mopar splash guards

Interior Highlights

  • Limited model interior with integrated console
  • Concept cargo floor panel replaces third-row seating 
  • Added second set of tie-downs behind second-row seating
  • 115-volt / 450-watt power access in rear
  • Concept color scheme – Cement Gray with Liquid Titanium accents (instrument panel, door bezels and steering wheel bezels)
  • Katzkin leather seating surfaces
  • Orange seat belts
  • Sport steering wheel with unique dimple perforation and paddle shifters
  • Mopar Chrysler-branded stackable totes
  • Mopar all-weather floor mats throughout cabin
  • Newly available space saver spare tire
  • Mopar roadside first-aid kit
Chrysler debuts the new Pacifica Grizzly Peak concept, building on four decades of minivan leadership and a century of innovation to demonstrate that the adventure doesn’t have to end, even if the pavement stops for America’s best-selling minivan.
Chrysler debuts the new Pacifica Grizzly Peak concept, building on four decades of minivan leadership and a century of innovation to demonstrate that the adventure doesn’t have to end, even if the pavement stops for America’s best-selling minivan.
Unique features that make the Chrysler Pacifica Grizzly Peak concept stand out include orange accent stitching on the steering wheel.
The Chrysler Pacifica Grizzly Peak concept includes a sport steering wheel with paddle shifters, orange stitching and unique dimple perforations.
Additional power access in the rear of the Chrysler Pacifica Grizzly Peak concept.
The Chrysler Pacifica Grizzly Peak concept features Cement Gray Katzkin leather seats and orange seat belts.
Interior of Chrysler Pacifica Grizzly Peak concept
Interior of Chrysler Pacifica Grizzly Peak concept
A large cargo floor panel opens up to provide loads of extra storage space for the Chrysler Pacifica Grizzly concept.
Maximizing the spacious interior of the Pacifica Grizzly Peak concept, third-row seats are replaced with a large cargo floor panel, ideal for tailoring the cabin for storage.
Maximizing the spacious interior of the Pacifica Grizzly Peak concept, third-row seats are replaced with a large cargo floor panel, ideal for tailoring the cabin for sleeping.
The Rhino-Rack Pioneer Platform storage rack on the roof of the Chrysler Pacifica Grizzly Peak provides extra space for gear during van-life adventures.
The Chrysler Pacfica Grizzly Peak concept features Baja Designs LP4 LED fog lamp pods up front.
Raised 2.75 inches in front and 2.5 inches in the rear, the Chrysler Pacifica Grizzly Peak concept rides on off-road 31-inch BFGoodrich KO2 all-terrain tires mounted on 18-inch Foreshadow wheels.
Raised 2.75 inches in front, the Chrysler Pacifica Grizzly Peak concept rides on off-road 31-inch BFGoodrich KO2 all-terrain tires mounted on 18-inch Foreshadow wheels.
Unique badging appears on both front doors of the Chrysler Pacifica Grizzly Peak concept.
Chrysler debuts the new Pacifica Grizzly Peak concept, building on four decades of minivan leadership and a century of innovation to demonstrate that the adventure doesn’t have to end, even if the pavement stops for America’s best-selling minivan.
The versatility of the Chrysler Pacifica Grizzly Peak concept is highlighted with an ARB retractable awning, providing shaded outdoor space.
Chrysler debuts the new Pacifica Grizzly Peak concept, building on four decades of minivan leadership and a century of innovation to demonstrate that the adventure doesn’t have to end, even if the pavement stops for America’s best-selling minivan.

Jarrod

Jarrod Partridge is the founder of Motoring Chronicle and an FIA accredited journalist with over 30 years of experience following motorsport and the global automotive industry. A member of the AIPS International Sports Press Association, Jarrod has covered Formula 1 races and automotive events at venues around the world, bringing first-hand insight to every race report, car review, and industry analysis he writes. His work spans the full breadth of motoring — from the latest EV launches and road car reviews to the cutting edge of motorsport competition.

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