Polestar starts largest model offensive in its history: four new cars in three years

Polestar (Nasdaq: PSNY) today announced the largest model offensive in its history, with four new cars planned in the next three years. The Company also announced that with a disciplined approach, in 2026 it expects low double-digit volume growth and a continued retail network expansion of 30%.

By 2028, Polestar plans to bring the following four new models to the market:

• Polestar 5 – the four-door Grand Tourer (GT) presented in 2025, with deliveries expected from summer 2026.
• Polestar 4 – a new variant of Polestar’s current best-seller based on same great technology, targeting a wider customer base by offering more versatility. To be launched later this year, with deliveries expected to start in the fourth quarter of 2026.
• Polestar 2 – the next generation of the sedan that built Polestar’s brand, a completely new successor with a planned launch early in 2027.
• Polestar 7 – the compact, premium SUV, planned to be launched in 2028.

Michael Lohscheller, Polestar CEO, says:

“Following our best sales year ever, we are now launching the largest model offensive in our history, with four premium EVs coming to market within three years. We are targeting the heart of the EV market, where customer demand and profit pools are high. Combined with our continued retail sales network expansion and a growing customer base, we are setting the foundations for profitable growth and operational improvement.

“Polestar 5 is our brand halo car, bringing a new level of performance and luxury to the grand-tourer segment. With incredible handling and a lightweight bonded aluminium platform, the four-door GT has already received fantastic reviews, as part of its launch tour across Europe.

“Polestar 4 coupé is our current best-seller. Already by the end of this year, we will launch a new variant of Polestar 4, based on the same great technology. With this car, Polestar will once again set new standards. Sweden is famous for its estate cars, and its SUVs are world-class. We are combining the space of an estate and the versatility of an SUV with the dynamic performance that is Polestar.

“Polestar 2 is the foundation of our brand, with over 190,000 cars sold and an enthusiastic community of customers. Bringing the next generation of this iconic car in record speed, by the start of next year, is very exciting. The car that we became known for will play a key role of our future success.

“With Polestar 7 we are entering the largest EV segment in Europe, the compact SUV segment, which accounts for approximately one-third of total BEV volumes in 2025. We are convinced that we can offer customers a progressive performance-driven car for a very attractive price point, built in Europe.

”2025 was a year of continuous operational progress and delivery. With our attractive model line-up, strong shareholder support and partners with access to the latest technology, Polestar is set to become one of the winners of the automotive industry’s transformation.”

Despite a challenging geopolitical and economic environment, Polestar delivered its best year ever in terms of retail sales in 2025.

In 2026, with a disciplined approach, the Company expects to deliver low double-digit retail volume growth. The sales mix is expected to continue to evolve with an increasing share of Polestar 4. Further, the Company aims to focus more on the retail channel, supported by the continued expansion of the network and its attractive model line-up, to drive quality sales growth.

Financial guidance will be provided in conjunction with the publication of Polestar’s full-year results for 2025.

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