Subaru of America Reports Small April 2025 Sales Increase

Subaru of America, Inc. (SOA) today reported 56,011 vehicle sales for April 2025, an increase of 0.3 percent compared with April 2024 (55,863). SOA also reported year-to-date sales of 222,968, a 6.8 percent increase compared with the same period in 2024.

• 33 consecutive months of sales growth
• Best-ever April for Crosstrek
• Forester remains top seller for fourth consecutive month

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Both Subaru and our retailers have experienced continued momentum, including exciting product debuts and recognition for our Love Promise initiatives. With a best-ever April for Crosstrek and our expanding model lineup, we’re committed to meeting our customers’ needs for safety, performance, and versatility. Combined with this year’s record-setting results from our Subaru Share the Love® Event, we are proving the importance of being More Than a Car Company® and maintaining the strength of the Subaru brand.”

For the fourth month in a row, Forester maintained its position as the top seller with 19,330 vehicles sold, up 8.3 percent over April 2024. Crosstrek took the next spot, marking its best April ever with 14,935 vehicles sold, a 23.2 percent increase over the same month in 2024. Outback sales also remained strong with 11,501 vehicles sold, and both BRZ and Legacy saw positive sales growth over the previous year.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Another consecutive month of sales growth reflects the hard work of our retailers who continue to build trust and confidence through their actions and with the reliability and innovation of our vehicles. The debut of the 2026 Subaru Outback, Outback Wilderness, Solterra, and the all-new Trailseeker has ignited enthusiasm as we aim to captivate drivers seeking bold design, advanced safety, and electrified capability. From our beloved SUVs to our expanding EV lineup, we’re delivering vehicles that meet the evolving needs of our customers, while staying true to the values that set us apart from the competition.”