Who’s spending $100k on an electric LDV?
Chinese brand LDV raised eyebrows when it announced its electric ute, van, and people mover would have sticker prices around $100,000 in Australia.
The company made no bones about the fact it wasn’t targeting private buyers with its eT60 ute, eDeliver 9 van, and MIFA 9 people mover with that pricing though. Instead, it was firmly focused on commercial fleets.
Six months later, we have some data about how effective that strategy has been.
To date in 2023, local distributor Ateco has delivered 27 examples of the eT60, seven examples of the MIFA 9, and 12 examples of the eDeliver 9.
Although those numbers aren’t close to what LDV is seeing from its diesel products, local general manager Dinesh Chinnappa says the brand is happy with how its electric rollout is progressing.
“What we thoug