Subaru earns Top Ranking in 2025 American Customer Satisfaction Index Survey Automobile Study

Subaru of America, Inc. today announced the automaker was ranked No. 1 overall in the 2025 American Customer Satisfaction Index (ACSI®) Automobile Study. The result highlights Subaru’s strength in safety and dependability among other top-category claims. Subaru earned an overall score of 85, up 2% over last year’s ranking, and pulled ahead of all other brands in the mass-market segment.

The ACSI study and rankings are based on customers’ opinions of their own vehicles, and results are reported on a 100-point scale. In the ACSI 2024-2025 Automobile Study of mass-market vehicles, Subaru was rated* as:

• #1 Brand for Vehicle Safety, six years in a row
• #1 Brand for Product Quality, five years in a row
• #1 Brand for Overall Product and Service Quality, three years in a row
• #1 Brand for Perceived Value, three years in a row
• #1 Brand for Dependability, two years in a row
• #1 Brand for Driving Performance, two years in a row

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Being named the top mass-market brand in the 2025 ACSI study is an honor and a reflection of the trust our consumers place in Subaru. This speaks to our commitment to safety, quality, and dependability, and we are grateful for the loyalty of our customers and the dedication of our retailers and employees nationwide.”

Developed in 1994 at the University of Michigan, ACSI is the only national cross-industry measure of customer satisfaction in the United States. It tracks approximately 400 companies in about 40 consumer industries across 10 economic sectors on an annual basis, and is the largest single benchmarking study in the U.S. The ACSI Automobile Study 2025 is based on 9,949 completed surveys. Customers were chosen at random and contacted via email between July 2024 and June 2025.

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