ŠKODA AUTO CEO Thomas Schäfer launches new ‘TS X’ format on business network LinkedIn

ŠKODA AUTO CEO Thomas Schäfer is launching the new ‘TS X’ format on his LinkedIn profile. In the short videos, he will regularly be taking his followers on test drives in various models from the Czech car manufacturer.

The media launch of the new ŠKODA FABIA is currently being held in the Polish city of Gdansk. ŠKODA AUTO CEO Thomas Schäfer is taking this opportunity to launch the new ‘TS X’ video format on the business platform LinkedIn.

In the first episode of the video series, he introduces various features of the popular small car that are among his personal favourites. He then goes on a test drive along with Jens Katemann, Head of Communications at ŠKODA AUTO, and explains the model’s importance to the brand and its positioning in the current product portfolio.

In the future, Schäfer will regularly be taking various models for a spin alongside experts and other guests following the ‘TS X’ format. He will also be sharing his impressions in short videos on his LinkedIn profile.

Schäfer currently has more than 33,000 followers on LinkedIn. In the car manufacturer’s home country, he is the most successful CEO on LinkedIn in terms of interaction rate.

ŠKODA AUTO’s CEO regularly uses the business network to discuss the latest developments at ŠKODA AUTO and offer his own assessments and expectations.

Schäfer has been Chairman of the Board of ŠKODA AUTO since August 2020 and is leading the company through the new decade with the NEXT LEVEL – ŠKODA STRATEGY 2030.