Russell Coight trades LandCruiser for Outlander in latest ‘ad-ventures’
Mitsubishi Australia has enlisted the ‘expertise’ of Russell Coight for its latest ad campaign.
The three-part TV ad campaign follows the character, portrayed by Glenn Robbins, and a couple of “city slickers” driving a Mitsubishi Outlander Plug-In Hybrid EV across the Australian outback.
If you’ve ever watched an episode of All Aussie Adventures, which aired in the early 2000s, you’d understand the character’s humour and staged chaos that happens throughout his adventures. If you haven’t, YouTube is your friend.
Now, back to the new campaign… for anyone who isn’t Russell Coight, you will know the difference between an electric vehicle charging cord and a snake.
The first skit follows the character searching for “unwanted guests” in and around the Outlander. He makes the discovery of what he believes is an Inland Black Snake only for it to be the SUV’s charging cable.
In the 2000s TV show, Mr Coight travels Australia in his Toyota LandCruiser. In the ad, his chariot is a first-generation Mitsubishi Pajero.