Russell Coight trades LandCruiser for Outlander in latest ‘ad-ventures’

Russell Coight trades LandCruiser for Outlander in latest ‘ad-ventures’
Russell Coight trades LandCruiser for Outlander in latest ‘ad-ventures’

Mitsubishi Australia has enlisted the ‘expertise’ of Russell Coight for its latest ad campaign.

The three-part TV ad campaign follows the character, portrayed by Glenn Robbins, and a couple of “city slickers” driving a Mitsubishi Outlander Plug-In Hybrid EV across the Australian outback.

If you’ve ever watched an episode of All Aussie Adventures, which aired in the early 2000s, you’d understand the character’s humour and staged chaos that happens throughout his adventures. If you haven’t, YouTube is your friend.

Now, back to the new campaign… for anyone who isn’t Russell Coight, you will know the difference between an electric vehicle charging cord and a snake.

The first skit follows the character searching for “unwanted guests” in and around the Outlander. He makes the discovery of what he believes is an Inland Black Snake only for it to be the SUV’s charging cable.

In the 2000s TV show, Mr Coight travels Australia in his Toyota LandCruiser. In the ad, his chariot is a first-generation Mitsubishi Pajero.

“This big brown land, which is sometimes red with bits of green is no place for hipsters in electric vehicles,” says Coight.

The ad campaign follows the couple through water crossings – albeit a very small amount of water, if enough to kick up a splash – which to the average punter plug-in hybrid or electric vehicle owner probably wouldn’t be a day-to-day occurrence.

The campaign ends with Mr Coight in the second row of the SUV asking for a drive of the Outlander, after his Pajero presumably carks it.

On the ad’s website, only a true blue Aussie would be able to translate the slang used.

Mitsubishi claims the PHEV “lets you have your damper, and eat it too”, while being “silent and stealthy like a Kakadu crocodile.”

“Hoo-roo range anxiety,” Mitsubishi declares, claiming the Outlander PHEV “can drive to the back of Bourke and beyond”.

Let us know your thoughts on Russell Coight’s return to the small screen in the comments below.

MORE: Everything Mitsubishi Outlander

Leave a Comment

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

More in News

From Europe, for Europe: Volkswagen Group launches project for all-electric entry-level mobility

From Europe, for Europe: Volkswagen Group launches project for all-electric entry-level mobility

The Board of Management of the Volkswagen Group has decided ...
New Aston Martin Vantage GT3 to fight for glory on Nürburgring 24 Hours debut

New Aston Martin Vantage GT3 to fight for glory on Nürburgring 24 Hours debut

Aston Martin will rekindle its long and glorious relationship with ...

High performance in everyday use and on the racetrack: the Audi RS 4 Avant edition 25 years

To celebrate the 25th anniversary of the RS 4 Avant, ...

Four Historic Lamborghini Masterpieces Featured At Concorso d’Eleganza Villa d’Este [Gallery]

A significant list of classic Lamborghini models participated in the ...

Trending on Gridiron Chronicle

Volkswagen Arteon Is Heading for the Chopping Block

VW is emphasizing profitability by shifting focus to high-volume models, ...

2024 Audi S6

Review, Pricing, and Specs

GM ditching Apple CarPlay is a big gamble that has dealers concerned

Filed under: Green,GM,Car Dealers,Infotainment,Electric Continue reading GM ditching Apple CarPlay ...

Australian supermarket giant commits to electric-only deliveries

Woolworths has unveiled plans to make 100 per cent of ...

2023 Hyundai Kona price and specs: Base price up $5100 for new model

The price of the cheapest Hyundai Kona has risen by ...