GM Korea Sold 19,215 Vehicles In July
GM Korea Company sold 19,215 vehicles in July, with 4,886 vehicles sold domestically and 14,329 vehicles exported.
GM Korea’s domestic sales and exports in July declined on an annual basis due to the aftermath of the automobile chip shortage. The Chevrolet Trailblazer headed GM Korea’s domestic sales, with 1,991 units sold last month.
The Chevrolet Spark followed the Trailblazer, achieving 1,571 units of sales in the domestic market. The Spark has not only improved its product quality but also its environmental sustainability through cutting-edge technologies and processes at GM Korea’s new Changwon paint shop, which was completed in March.
The Chevrolet Colorado maintained its high sales on demand of 548 units, which was an increase of 48.5% from the previous year. The Colorado — an authentic pickup truck with a rigid, full-box frame body and a high-tech four-wheel system that enables excellent performance both on the road and off the road — has received praise as the optimal vehicle for outdoor leisure activities such as camping and sleeping outdoors during the summer vacation season.
Among 14,329 units of GM Korea’s export sales in July, the Chevrolet Trailblazer led exports with 11,484 vehicles shipped overseas along with its sibling, the Buick Encore GX. Positioned as the key model for GM Korea’s business normalization, the Trailblazer was named Korea’s most exported finished vehicle in June, thanks to its recognition at home and abroad for its outstanding versatility and excellent value for money.
“Korean consumers are showing great interest in our RV models such as the Chevrolet Trailblazer and Colorado, despite the resurgence of COVID-19,” said GM Korea Vice President of Sales, Service and Marketing Cesar Toledo. “We will continue to deliver fine Chevrolet products with outstanding brand value through our extended lineup backed by exceptional marketing activities.”
In August, GM Korea is keeping up its “Start for a Better Summer with Chevrolet” promotion and bringing a handful of exciting benefits to car buyers in Korea. Customers can now subscribe to newsletters on Chevrolet’s official website to get more information on two of its EV models, the Bolt EUV and the latest edition of the Bolt EV, which are already receiving a warm welcome from the global market. In addition, GM Korea will hold an event to encourage consumers to enjoy a healthy, happy summer and visit their nearest dealerships. This activity will be held on Chevrolet’s official website and at its dealerships, with participants receiving a variety of gifts.
ABOUT GM KOREA COMPANY
GM Korea Company (GM Korea), which is based in Incheon, Korea, was established in 2002 and has about 10,000 employees. In 2020, GM Korea sold 82,954 units in Korea and exported about 285,499 finished vehicles around the world. Additional information on GM Korea and its products can be found at www.gm-korea.co.kr.