The 15 Most Popular Luxury Car Brands In 2021: The Top Manufacturers Of Luxury Cars That Are Revving Online Right Now

The 15 Most Popular Luxury Car Brands In 2021
The 15 Most Popular Luxury Car Brands In 2021

What are the factors that decided the Top 15 most popular luxury car brands in 2021?

Individual Online Popularity

To predict which luxury car brands will sweep future sales and the trends shaping the global auto industry, it is reliable to check out the online popularity of each car from these manufacturers. Each luxury car brand found on this list calls notable consumer attention and starts thought-provoking conversations online. They reflect what matters most to affluent consumers.

Interestingly, electric cars are the buzz these days and they are the most important drive behind the trends affecting the global auto industry this year. This is thanks to the sustainable driving experience they provide, not to mention the stricter emission regulations they entail, which feed the demand of consumers.

With the slated release for this year of the Porsche Taycan and Tesla Model S Plaid, luxury electric vehicles (EVs) are surely posing a much exciting experience to avid fans and consumers alike. To accommodate and meet market demand for these electric cards, manufacturers are also answering to the pressure by multiplying and growing charging station networks across the world. This allows a longer range for these electric cars.


The second most crucial trend that is reshaping the car manufacturing industry this 2021 is digitalization. Newer technology and investments of manufacturers focus on the connection of cars, automation of these vehicles, and the continuously growing digital screen size inside these vehicles. These are the three core areas that car brands put their resources to. Luxury car brands sit at the core of the digital transformation of the driving experience. Take the upcoming Mercedes-Benz EQS for example, where digital innovation is the focal point in the cockpit aiming to enhance the driving experience.

It is projected that the global luxury car industry, a continuously growing market, will reach $665 billion by 2027. German luxury car brands are on top of our list but it is safe to say that the United States is not far behind. In the list, Japan only has one car brand and the rest of the ranking is filled by other European luxury car brands from Sweden, Italy, the UK, and lastly France.

What are the most popular luxury car brands of 2021?

Without further ado, here are the top 15 Most Popular and the Best Luxury Car Brands Online this 2021:

BMW (Germany)

BMW takes the top spot on the list of the best luxury car brands sweeping the market in 2021, and for good reason.

The German luxury car brand is not shy to experiment with new colors and combinations to bring a fresh experience to customers. Now they have also shifted to manufacturing luxury electric cars, driving notable attention from the car community.

Related: BMW Group Plant Leipzig: Cars as colorful as life

Recently, in March 2021, they’ve announced the release of BMW’s New Class electric-focused platform, slated for the year 2025.

Their most recent releases, however, hit the market in July 2021: the additional model variants for the BMW M3 Competition Sedan and the M4 Competition Coupé, now both equipped with BMW’s M xDrive all-wheel-drive system.

The 15 Most Popular Luxury Car Brands In 2021
The all-new BMW M3 Competition Sedan with M xDrive and the all-new BMW M4 Competition Coupé with M xDrive
The all-new BMW M3 Competition Sedan with M xDrive
The all-new BMW M4 Competition Coupé with M xDrive

This November 2021, BMW is launching its fully-electric BMW iX.

The new BMW iX3

BMW’s most popular models have got to be the BMW 3 Series, BMW X5, and BMW 1 Series.

Mercedes-Benz (Germany)

The main drive to the rise of the luxury automobile division of the Daimler Group in popularity is its bold venture in the battery-electric car lineup.

This August 2021, Mercedes-Benz started the sales for the two models of their very first full-electric luxury cars from the Mercedes-EQ: The Mercedes-Benz EQS 450+ and the Mercedes-Benz EQS 580 4MATIC.

The Mercedes-Benz EQS is the first luxury car model to be based on the modular architecture for luxury and executive-class electric vehicles. The Mercedes-Benz EQS combines technology, design, functionality, and connectivity in a completely new way.

The EQS is the first Mercedes-Benz to offer the option of activating completely new vehicle functions via over-the-air updates (OTA) in many areas.

The Mercedes-Benz EQS 580 4MATIC

The German luxury car brand will also welcome the all-new C-Class All-Terrain this September 2021.

For those customers who find a conventional estate car less than suitable off-road, and an SUV too high-legged, Mercedes-Benz offers an all-rounder as an alternative in the C-Class segment: the C-Class All-Terrain.

Following the introduction of the successful All-Terrain concept with the E-Class in spring 2017, the C-Class is now also launching as a second multi-talent with a striking look and versatile capabilities.

Related: Casually on its way in easy terrain: the new C-Class Estate as an All-Terrain

The Mercedes-Benz C-Class All Terrain

The most popular car models from Mercedes-Benz are the Mercedes-Benz C-Class.

Audi (Germany)

Audi has been creating a buzz lately as they unveiled the first member of a new family of concept vehicles: The Audi skysphere concept.

The new concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow.

With the new concept vehicle, the luxury car brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.

Related: Audi skysphere concept – the future is wide open

The Audi skysphere concept
The Audi skysphere concept

The recent lack of competition from another luxury car brand, Tesla (while the brand relaunches its models), has allowed Audi to forge ahead in the industry.

The most popular models from the German brand are the Audi A3, Audi A4, and Audi Q5.

Tesla (United States)

The American company is known for luxury sedans that are 100% electric.

The first American luxury car brand on the list may have pushed back estimated delivery times for all but the upper-end versions of the Model 3 sedan and Model Y SUV until late this year—and even until January and February of next year for the most expensive models (Model S and Model X)—but the brand never fails to be on top of the conversations.

The luxury car brand is known for its boldness in releasing new technology and this is what makes it popular with industry experts. CEO Elon Musk is also quite active on social media, for a multi-billionaire, and his popularity has no doubt boosted the brand to the forefront of the wider public.

Tesla has some tie-ups with another luxury car manufacturer on this list, Mercedes-Benz.

The Tesla Model S

Tesla’s most popular line-ups are the Tesla Model 3, Tesla Model Y, and Tesla Model S.

Porsche (Germany)

The fourth German luxury car brand on the list, Porsche takes its place in the spotlight as it focuses on its ever-growing model range.

Their focus is heavily on the Taycan, its first fully electric model which sets new benchmarks in charging speeds and acceleration times, with the addition of the new Taycan Cross Turismo.

For 2021, Porsche updates its Taycan lineup, adding a new battery option and a rear-wheel-drive base model that is now even more affordable.

Porsche also announced the comeback of Porsche Sound Night, scheduled for September 18, 2021, at 5:00 PM.

Related: Porsche Sound Night “Next Level”

Porsche’s most popular models are the Porsche Macan, Porsche 911, and Porsche Cayenne.

The Porsche Taycan Turbo S Cross Turismo
The Porsche Taycan 4S Cross Turismo

Lexus (Japan)

The first and only Asian luxury car brand on this list of the most popular and best car brands of 2021, Lexus aims to be on top of the market share and attention as they turn their focus on manufacturing luxury vehicles on par with all the others.

Toyota’s luxury brand division hit its 10 millionth unit sold in the year 2019 and there’s no sign of it stopping now as it works towards its plan to introduce 20 new or redesigned vehicles globally in the next four years.

This year, on March 30, 2021, the Asian luxury brand unveiled the LF-Z Electrified Concept. As a conceptual battery electric vehicle, the LZ-F Electrified Concept fuses future electric technology and vehicle motion control technologies to evolve driving performance in a way that connects the driver with the vehicle. The Lexus LF-Z Electrified is not the first electric car concept from the luxury brand but it does suggest some big plans for Lexus in the future.

Lexus has seen a strong start to 2021, with a growing market share in the UAE region and the global attention to match.

Lexus’ most popular models are the Lexus RX, Lexus CT 200h, and Lexus LS.

The Lexus LF-Z Electrified Concept

Volvo (Sweden)

One of the best luxury car brands in the market right now is the Swedish car brand Volvo. The Swedish brand is known for its line-up of luxury SUVs equipped with its copious standard driver assists.

Although Volvo Cars reported global sales of only 56,883 vehicles in July, down 8.7 percent compared with the same period last year, the Swedish luxury cars manufacturer never fails to start conversations with its continuous shift towards the luxury vehicle market with its aim to become the fastest transforming company in the sector and to be fully electric by 2030.

Volvo Cars unveiled their second fully electric model, the Volvo C40 Recharge, this year and will start sales in early 2022.

The most popular models by this Swedish brand are the Volvo XC60, Volvo XC40, and Volvo XC90.

The Volvo C40 Recharge

Lamborghini (Italy)

One of the three Italian brands on the list, Lamborghini deserves to be the first among the best luxury car brands among the three.

Like most of the world, luxury brands were forced to pause operation due to the COVID-19 pandemic and Lamborghini was not exempted. Despite its two-month mandatory shutdown, the luxury car brand has already reported nine months of orders booked for 2021 and a growing market share in China.

The brand’s popularity may be attributed to its announcements of a partnership with Amazon to integrate its Alexa technology into Lamborghini’s Huracán EVO, which is the talk of the community up until now.

Unlike the other brands on this list, Lamborghini, in fact, is yet to release its first-ever all-electric supercar. The Italian company plans to hybridize its existing lineup within the next few years.

The luxury car brand’s ambitious goal by the end of 2024 is to hybridize their already existing entire line-up of luxury cars. This aggressive move may have been inspired by competition as Ferrari recently announced that its first electric model will debut by 2025.

This year, Lamborghini celebrated the 50th anniversary of the iconic Countach.

The most popular models by this brand are the Lamborghini Huracan, Lamborghini Gallardo, and Lamborghini Aventador.

The Lamborghini Countach

Ferrari (Italy)

Ferrari is one of the best luxury car brands of 2021, and the previous years, for good reason. The luxury car brand has always been a conversation starter, may it be online or offline, and big things are coming for the Italian brand in the years to come.

Ferrari announced its plans to release its very first full-electric model, which seems to be its answer to meet market demand for fully electric cars by the year 2025.

Whatever models Ferrari unveils in the future are expected to turn heads but for now, all media attention is on the brand’s first-ever luxury SUV. Fans and car enthusiasts will witness the Prancing Horse unveil the Ferrari Purosangue sometime in late 2021 or early 2022.

The most popular line-ups by this luxury car brand are the Ferrari Dino, Ferrari 365 GTB/4 Daytona, and Ferrari F40.

The Ferrari 296 GTB

Land Rover (United Kingdom)

The British brand is known for its elegantly styled, off-road-ready luxury SUVs.

One of the popular models from Land Rover right now is its newest commercial Land Rover Defender Hard Top which went on sale only last year. Dubbed as the brand’s most rugged and durable commercial SUV, the Defender has been the talk of the town and beyond as it exceeds car enthusiasts’ expectations and garners awards continuously ever since its release.

The Land Rover Defender Hard Top 110
The Land Rover Defender Hard Top 90

Another model from Land Rover is the Range Rover Velar, which was released in 2017. The luxury SUV comes back to the spotlight as the British company unveiled new design elements, the availability of SV Bespoke paint, and updated technology provide more choice and enhanced wellbeing for Range Rover Velar customers.

Land Rover has enhanced the unique appeal of the Range Rover Velar with a suite of updates, including the introduction of the sophisticated, limited-run Range Rover Velar Auric Edition.

Related: Elegance and wellbeing: More choices for Range Rover Velar

The most popular models by this brand are the Land Rover Discovery Sport, Land Rover Range Rover, and Land Rover Defender.

The Range Rover Velar Auric Edition

Jaguar (United Kingdom)

Jaguar joins the list of the best manufacturers of luxury cars as the second luxury car brand from the United Kingdom.

The British brand has been keeping the media on its toes as it has been releasing news after another for the majority of the year. Recently, Jaguar unveiled the plans for the upgrade of the Jaguar F-PACE with the addition of the exclusive new R-Dynamic Black model together with enhanced wellbeing, connectivity, and driver assistance technologies across the range.

Jaguar F-PACE, Jaguar XF, Jaguar E-Pace are this brand’s most popular models.

The Jaguar F-PACE
The Jaguar F-PACE R-Dynamic Black

Cadillac (United States)

Cadillac is one of the top luxury car brands of 2021 thanks to its line of popular luxury vehicles and its continuous search for innovation and advanced first-class driving experience.

The British brand will bid 2021 a sweet farewell with the release of its newest all-electric Cadillac Lyriq, set to hit the market on a reservation basis on September 18, 2021. With a Cadillac-estimated driving range† of over 300 miles with a full charge and a design that defies convention—the new model promises freedom like never seen before.

“The 2023 Cadillac LYRIQ will deliver a high-performance luxury experience setting a new standard for Cadillac.” – Rory Harvey, Vice President, Global Cadillac

Some of Cadillac’s most popular models are the Cadillac XT5, Cadillac Escalade, and Cadillac SRX.

The 2023 Cadillac LYRIQ
The 2023 Cadillac LYRIQ

Rolls-Royce (United Kingdom)

Rolls Royce follows Land Rover and Jaguar as the third-best luxury car brand from the United Kingdom.

This August 2021, Rolls-Royce successfully completed its $600 million revitalization of the Indianapolis campus and technology development which is the primary reason for the British brand’s popularity at the moment. Rolls Royce created a high-tech, revolutionary advanced manufacturing campus, setting the stage for future growth and securing the company’s footprint in Indianapolis, U.S.

As far as cars are concerned, in addition to the Rolls-Royce Ghost, the limited-edition Phantom Tempus Collection made headlines recently, as did the 20 orders received by the manufacturer within the first day at the Bangkok International Motor Show. It is true to say that Rolls-Royce’s Ghost also has a great deal to do with its position on our list.

Some of this brand’s most popular models are the Rolls-Royce Phantom, Rolls-Royce Ghost, and Rolls-Royce Cullinan.

The Rolls-Royce Phantom, Wraith, Dawn and Cullinan
The Rolls-Royce Steed Phantom Extended

Maserati (Italy)

A third of the year 2021 has come and gone and Maserati is still on top of its game.

The Italian luxury car brand takes a seat among the most popular and best luxury car brands with the debut of its Maserati MC20 on Pebble Beach Concept Lawn during the Monterey Car Week 2021. This year the new Maserati MC20 was awarded “Best of the Best” at the Red Dot Awards 2021.

Related: Maserati MC20 Dazzles on Pebble Beach Concept Lawn as Monterey Car Week Returns for 2021

Maserati also welcomed this year its first hybrid model, the Maserati Ghibli, sporting a fresh new design and electric features whilst keeping the unmistakable Maserati sound.

The Italian brand’s most popular models are the Maserati Levante, Maserati Ghibli, and Maserati Quattroporte.

The Maserati MC20

Bugatti (France)

Bugatti introduced the brand’s two newest hyper sports cars to consumers and enthusiasts during the Monterey Car Week 2021. The first surprise from the French brand was the experimental Bolide which will be produced as a few-off model following significant interest from consumers. Bugatti then presented the new Chiron Super Sport to the U.S. market for the first time, with deliveries scheduled to begin in early 2022.

Related: Bugatti Chiron Super Sport and Bolide make North American debut at Monterey Car Week 2021

Bugatti Chiron Super Sport and Bolide
The Bugatti Bolide
The Bugatti Chiron Super Sport

Revealing not only one but two sports cars during the time-honored event and the biggest automotive event of the year should be enough for the French brand to earn the last spot on this list. But in true Bugatti fashion, the French brand also wowed the car enthusiasts community by collecting awards and setting auction records during the event.

Bugatti received the renowned ‘Chairman’s Trophy’ for the iconic Bugatti Type 35 B Grand Prix from 1929. The ‘European Classic Sports’ award was then given to the magnificently presented 1937 Bugatti Type 57S Corsica Drophead Coupé.

The Bugatti Type 35 B Grand Prix also set a new record sale price for the model at $5,615,000 during the Gooding & Company Pebble Beach 2021 classic car auction, while the Bugatti EB110 Super Sport set the new model record at $2,755,000.

Related: Bugatti models collect multiple awards and set auction records at Monterey Car Week 2021

Bugatti’s most popular models are the Bugatti Chiron, Bugatti Veyron and Bugatti Divo.

Final thoughts:

There you have it! We have listed the 15 most popular luxury car brands in 2021.

Most of these brands entered the list thanks to the newest technology that they introduced with their new concepts which made people rave about them online, increased their respective sales, and opened a new and wider market. In cases of some of these luxury brands, it is appropriate to take into account their proven reliability and value through the years at the same time.

With the introduction of new technology in enhancing the driving experience of consumers, electric vehicles will undoubtedly take the spotlight. This is the reason why most of the luxury car brands have started transitioning and going full-electric.

It’s only a matter of time until every single name in luxury automotive manufacturing will have transitioned.

Best luxury car brands: Summary

What are the 15 most popular luxury car brands In 2021?

The top 15 most popular luxury car brands In 2021 are BMW, Mercedes-Benz, Audi, Tesla, Porsche, Lexus, Volvo, Lamborghini, Ferrari, and Land Rover, Jaguar, Cadillac, Rolls-Royce, Maserati, and Bugatti.

What is the number 1 manufacturer of luxury cars in the world?

BMW is the number one luxury car brand in the world by popularity while Mercedes-Benz is the most valuable luxury car brand and number one in terms of vehicles sold in 2021.

What are the top 10 manufacturers of luxury cars?

The top 10 luxury car brands of 2021 are BMW, Mercedes-Benz, Audi, Tesla, Porsche, Lexus, Volvo, Lamborghini, Ferrari, and Land Rover. Read the full ranking of the best luxury car brands in the world to see what makes them so popular online.

Which manufacturer of luxury cars is most reliable?

Mercedes-Benz, BMW, Lexus, and Volvo are the most reliable luxury car brands of 2021. Reliability ratings vary by model and engine, but these automotive brands consistently rank at the top of the charts in terms of reliability.

What is the best luxury car for the money?

The best luxury car for the money is the BMW X3. The BMW X3 sDrive30i starts at $43,000, and it’s outfitted with a 248-horsepower engine and an eight-speed automatic transmission. It’s considered to be one of the best value for the money luxury cars of 2021, from the brand that tops our ranking. The X3 is also a versatile and reliable car.

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